Regional Marketing Insights Specialist

Marketing Analyst Job Description

We are seeking a highly skilled Marketing Analyst to join our team. The ideal candidate will have expertise in digital analytics and a strong interest in driving business growth through data-driven decision-making.

The Marketing Analyst will be responsible for developing and implementing global marketing analytics strategies, leveraging data to enhance marketing effectiveness and support business growth. This role requires excellent analytical skills, problem-solving mindset, and communication skills in English.

Responsibilities :

• Develop and execute global marketing analytics strategies at a regional level.
• Track and evaluate key performance indicators (KPIs) such as web traffic, lead generation, social media engagement, channel contribution, and conversion rates.
• Maintain and optimize dashboards, platforms, and reporting systems to ensure data accuracy and quality.
• Build and manage data processes integrating multiple data sources to provide actionable insights.
• Provide training on analytics tools and dashboards to encourage data-driven decision-making.
• Support the rollout of global data and analytics initiatives within the region.
• Recommend measurement frameworks for different marketing channels to enhance productivity and efficiency.

Required Skills :