Overview
The Role
As Field Marketing Manager at Veeva, you have the opportunity to learn from a high-caliber team at a high-growth company. You can make a real impact across many areas, including demand generation, events, digital marketing, sales enablement, and communications. If you are results-driven, resourceful, and strive for excellence, this could be the perfect role for you.
Responsibilities
- Develop and execute field marketing plans, working with key stakeholders to define the goals, strategy, content, tactics, KPIs for the year
- Plan and execute virtual and in-person events from planning, preparation to execution, and reporting
- Build integrated marketing campaigns utilizing various channels, content types, and tactics, including email marketing (Marketo), social, digital advertising, sales enablement etc.
- Work with internal teams such as product marketing, creative services, content, product, communications, and digital teams to deliver field marketing programs for both customers and prospects
- Support the execution and optimization of outreach programs to engage current and prospective customers, leveraging LinkedIn, media publications, and other channels
- Help organize the annual Veeva Summit, including logistics, customer communities, internal and external communications, event app management, and reporting.
- Own the weekly and monthly marketing program reporting and metrics for your area, leveraging the data to drive decision-making
Requirements
4+ years of relevant B2B marketing experience (5+ years for Senior Manager)Self-directed and able to manage multiple stakeholders, priorities, and projectsExceptional communication, writing, and organizational skillsWell organized with very high attention to detailProficient in delivering content via social media tools such as LinkedInGrowth-minded and a team playerNice to Have
Experience developing and executing