Director of Sales Engineering

About Tree-Nation

Tree-Nation is the largest reforestation platform that allows citizens and companies to plant trees all around the world and offset their CO2 emissions.

We use technology to make tree planting easy. Tree-Nation invented the virtual tree, the online forest, and many other software tools to provide a unique technological solution aimed at shortening the distance between remote projects and their sponsors — between people and companies that want to plant trees and expert planters around the world.

Let's make a difference together.

Work environment

Our team spans a wide range of nationalities, cultures, and backgrounds. On paper, we’re very different. In practice, we operate with the same mindset : we solve problems, move fast, and adapt as needed.

We’re constantly in search of individuals who embody the “Swiss knife” mentality — versatile and adaptable professionals who can seamlessly transition between various roles and tackle a wide range of challenges. Much like this iconic tool, we value team members who are creative problem solvers, resourceful, and possess a diverse skill set.

About this position

Your role as Director of Sales Engineering is a cornerstone of Tree-Nation’s next stage of growth. You’ll be the main sales leader in the company — owning revenue generation, leading outbound strategy, managing key client relationships, and building the infrastructure that enables scalable, tech-enabled growth.

But this isn’t a classic sales leadership role.

To succeed, you’ll need more than just commercial instincts — you’ll need engineering literacy and an AI-native mindset. Our product is deeply technical (API-driven, SaaS-integrated, automation-ready), and our future depends on building a hybrid sales engine where AI agents + humans work together to drive impact.

This is a rare opportunity for someone who wants to lead sales and shape the company’s technical growth culture from the inside.

What you’ll do

• Lead and scale our B2B sales engine — shifting from inbound to a high-performance outbound model.
• Build and manage a hybrid sales team : people + AI. You’ll be expected to develop and integrate AI agents directly into the sales process.
• Own the full outbound process : strategy, tooling, targeting, messaging, metrics.
• Drive mid-market and enterprise growth across Europe, the US, and Asia.
• Solve our biggest bottleneck : client software integration. Work cross-functionally to ensure our product connects seamlessly with client systems.
• Collaborate closely with product and tech to turn platform features into simple, sellable narratives.
• Maintain rigorous CRM systems, workflows, and reporting — not just familiarity, but mastery.
• Represent Tree-Nation in key deals and negotiations.
• Report to the CEO. You’ll be the owner of revenue.

What you’ll bring

The perfect candidate can be described as follows

What we offer