Product Manager

Product Manager (Taste Modulation Solutions) for US market

Job Location : Barcelona (hybrid model)

Who are we?

HTBA is a science-based global leader in the manufacturing and commercialization of citrus flavonoids and active forms of vitamin B12 for the nutraceutical, pharmaceutical, food and beverage, and animal nutrition sectors. For over forty-five years, the company has pioneered the development of new processes to create high-quality, naturally derived ingredients that support the health of people and animals, all while protecting the environment.

Headquartered in Barcelona, HTBA produces ingredients of unsurpassed quality at its state-of-the-art manufacturing facility in Murcia, Spain. Plus, with ideation centers located in Spain and at its North American operations center in Ohio, the company is well-positioned to understand and quickly respond to global end-user consumer demand.

Are you ready to be unstoppable?

PURPOSE

Global support for Marketing and Commercial department, playing a crucial role in developing and launching successful Taste Modulation Solutions with focus in US market .

HTBA has ambitious goals to grow in this business unit. Strategy, portfolio, and tactics shall be defined in conjunction with the Commercial, R&D and Marketing departments.

FUNCTIONS, TASKS AND RESPONSIBILITIES

1.- Market Research and Needs Identification :

• Analyze external and internal data to understand customer needs, consumer preferences, and market trends
• Conduct competitive analysis to identify gaps and opportunities (SWOT)
• Collaborate with cross-functional teams to gather insights and validate market requirements
• Understand the science and regulatory framework (Studies, IP, regulations)

2.- Product Portfolio Strategy :

3.- Positioning and Branding Strategy :

4.- Unique Selling Proposition (USP) :

5.- Product Development and Launch - Planning and Execution :

6.- Perform Monitoring and Optimization :

7.- Demonstrate cultural values and behaviors to build relationships with internal and external stakeholders :

SKILLS AND JOB REQUIREMENT

TRAVEL : Up to 30% for trade shows, corporate meetings, customer engagement (International and Local)