Product Marketing Lead - B2B

Join Proton and build a better internet where privacy is the default At Proton, we believe that privacy is a fundamental human right and the cornerstone of democracy. Since our inception in 2014, founded by a team of scientists from CERN, we have dedicated ourselves to providing free and open-source technology to millions worldwide, ensuring access to privacy, security, and freedom online.

Our journey began with Proton Mail, the largest secure email service globally, and has since expanded to include Proton VPN, Proton Calendar, Proton Drive, and Proton Pass. These tools empower individuals and organizations to take control of their personal data, break away from Big Tech’s invasive practices, and defeat censorship. Our work impacts hundreds of millions of lives, from activists on the front lines defending freedom to leaders in governments protecting sensitive information. In some cases, Proton’s services have even been instrumental in saving lives by enabling secure and private communications in high-risk situations.

Proton today supports over 100 million user accounts with a growing team of over 500 people from over 50 different countries, from the world's top companies and universities. We value intelligence, learning potential, and ambition in our hiring process. Adaptability is key as we navigate uncharted territories and redefine how business is conducted online. We believe smaller teams of exceptional talent will always prevail over larger teams with lower talent density. Proton has become profitable and reached scale without relying upon VC funding, largely due to superior talent that allows us to do things faster, more creatively, and more efficiently.

We have a global mindset and big ambitions but remain a start-up at heart. We value empowerment and flexibility and keep our structure flat to keep moving fast and avoid unnecessary politics. Tired of blending into the crowd? Join us and do work you can truly be proud of.

The role : We are looking for a marketer with leadership attributes to drive forward Proton Pass. You will be responsible for shaping marketing strategy and executing on programs and campaigns, working across the spectrum of the marketing team from brand to paid acquisition, and SEO to social. Your work will help to expand Proton’s privacy ecosystem through critical areas spanning cybersecurity and productivity.

What you will do : Be the voice of the customer in every conversation, leading user research initiatives to identify the right target segment and understand deeply their needs.

Shape the value proposition of the product with a deep understanding of a user’s jobs to be done, always aspiring to redefine the category with what we put out there.

Act as the connector between product / BU teams and the marketing team, influencing product roadmap to shape launch cadence and pushing marketing strategy upstream into key product and business decisions.

Responsible for developing the marketing strategy and plan for a given product, and ensuring that is well-tuned to growth goals and product roadmap.

Lead marketing teams through execution against these plans. See through the fog of war and know where to go and what needs to be done quickly and decisively. Troubleshoot and solve problems involving multiple teams inside and outside of marketing.

Provide marketing reporting back to the leadership team and be a strong voice in the room for how your product shapes the overall privacy ecosystem.

What we need from you : Experience in a product marketing role in B2B, SaaS startups preferably in online privacy, cybersecurity and / or productivity contexts.

Voracious early adopter of new technologies across diverse fields from privacy to artificial intelligence, and cryptocurrency to cybersecurity.

Innate ability to understand complex and technical product, and develop human-centric messaging that is simple, but not simplistic.

Deep experience managing marketing campaigns - with the knowledge of what levers drive various aspects of growth, from awareness to consideration, activation to monetization.

Strong empathy for the customer, user-centric mindset, and an unwillingness to lower standards.

Proven track-record in marketing successful product launches in fast-paced environments.

A work ethic of going above and beyond to make things happen. Ability to be hands-on and thrive in a fast-paced environment with strong project management skills.

Strong ability to both hustle and problem solve - blockers are there to be unblocked and there is no problem too big. You have strong leadership attributes and are not afraid to lead the conversation.

Generalist understanding of the spectrum of marketing fields with the ability to work with and direct teams including content, SEO, social, community, paid acquisition and lifecycle marketing.

Why Proton Office First : Collaboration is easier and more effective in person, which is why we have offices in Geneva, Zurich, Prague, Barcelona, Paris, London, Vilnius, Skopje, and Taipei. You can also enjoy working from home up to 30% of the time, while enjoying great company during our three core days in the office.

Technology : We provide all the devices and software you need to excel in your role, ensuring you have the best tools at your disposal to achieve your goals.

Food : Lunch and snacks are provided by Proton every day at our offices.

Transport : We will always support our employees with transport costs through subsidizing public transport, bike allowances, or parking spaces based on your office location.

Stock Options : At Proton, we are all owners of the company and you get stock options when you join us.

Flexible Working : You can define your own working hours as long as it works with team meetings.

Learning and Development : We are committed to your professional growth. Proton offers various learning opportunities, including training programs, conferences and events, and continual learning.

Employee Benefits : Comprehensive health insurance plans, competitive retirement savings options, generous vacation and leave policies, and wellness programs.

Work that Matters : Proton is a community-first organization, started with the support of a crowdfunding campaign and built with community input. To this day, Proton’s only source of revenue is user subscriptions. Over 100 million people trust and support Proton, and we put our users and community first in everything we do.

Our Commitment to Diversity and Inclusion

At Proton, we believe diversity drives innovation and strengthens our mission to provide privacy as a default for all. We are committed to fostering an inclusive environment where all individuals, regardless of race, ethnicity, gender, age, sexual orientation, physical ability, or socio-economic background, feel valued and empowered. We strive to create equal opportunities, promote open dialogue, and support continuous learning to ensure every voice is heard and respected.

If you need any extra support or reasonable adjustments during the hiring process, please let your talent partner know.

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