Lead Product Marketing Manager

In November 2024, Printful and Printify came together as two equals and merged to form a global on-demand powerhouse. This role will involve working across our two platforms and brands, a unique and special challenge. To learn more about the merger, check out our blog post.

About Us Both Printify and Printful are pioneering production on-demand companies and platforms established in Latvia but with a global customer base.

Printify is bringing the dream of financial freedom and business ownership to the world by connecting e-commerce entrepreneurs with over 100 print-on-demand facilities around the globe.

Printful has built world-class in-house production facilities and helps people to build their brands, empowering thousands of businesses—including iconic names like Coca-Cola and MTV.

About the Role Our team is at the heart of our success. You’ll be part of a culture where everyone is respected, included, and encouraged to grow. We value continuous learning, uphold a high work ethic, and have fun along the way.

Our business keeps growing, so we’re looking for a skilled Lead Product Marketing Manager to join our team.

The Product Marketing team sits at the convergence of product, supply, sales and acquisitions, and is a key element in driving our users success and growth.

As a Lead Product Marketing Manager you will be leading one of the Product Marketing focus areas. Your team is responsible for driving go-to-market and growth strategies, identifying growth opportunities and promoting user insights. You’ll collaborate closely with product, supply, sales and acquisitions.

Your Daily Tasks Will Entail : Work closely with cross functional teams on go-to-market and growth strategies for different features and product areas

Drive marketing plans and campaigns across sales, success and acquisitions

Report on Product Marketing initiatives performance, being accountable for results and impact

Stay informed of the trends in the industry and competitive landscape

Identify key growth drivers and blockers, and generate actionable user insights through both quantitative and qualitative methods, including data analysis, surveys, and collaborative research with the research team

Proactively look for ways on how to improve FYUL’s offering

Manage more junior team members, being responsible for their output and career development

Your Qualifications Experience collaborating with product managers in shaping new features and launch these to market

Experience in e-commerce

Problem solving and data driven mindset

Ability to work independently, having a proactive approach with a get-things-done attitude

Ability to prioritize effectively

Ability to influence without authority

Being comfortable with remote work set up and async collaboration

Experience with user research

• 4 years of experience in Product Marketing, Marketing Strategy or related field within a software company (preferred)

Good understanding of marketing performance indicators

What We Offer : Flexible working hours (start your day as late as 11 a.m.)

Health insurance

Be part of a friendly, inclusive, and global team

An opportunity to work remotely or in person, from one of our modern and welcoming offices in Rīga, Tallinn, or Barcelona

Access to mentorship, internal meetups, and hackathons both on-site and online

Exciting team-building events and parties you’ll never forget!

Free and healthy lunch if you work from the Rīga office

We are an equal-opportunity workplace. We’re committed to diversity and inclusion and make hiring decisions based solely on qualifications, merit, and work experience.

If you think you’d excel in this role, send us your resume in English, showing us why you are the right person for the job.

Interested, but don’t think this is the right fit for you? Feel free to share it with friends and check out other open positions on our career site. We’re always looking for creative and driven minds to join our ever-growing team!

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