Marketing Manager

Portside is the leading SaaS platform serving the global business aviation industry, providing cutting-edge solutions for airlines, lessors, management companies, aircraft owners, and corporate flight departments. Our cloud-based platform supports seamless data exchange, advanced reporting, and powerful analytics to streamline aviation operations.

With a $55M strategic growth investment in May 2024, we are scaling rapidly. We’re looking for motivated professionals ready to drive growth and take on the challenges of a fast-paced, innovative environment.

Job Summary We are seeking a Marketing Manager with a strong focus on demand generation to own and execute marketing strategy, product positioning, and campaign execution. This role will be responsible for creating high-impact marketing programs that generate pipeline, accelerate deal velocity, and strengthen Portside’s brand in the aviation software space.

The ideal candidate is a data-driven marketer who can balance strategy and execution leading demand generation as the highest priority, while also contributing to product marketing and broader go-to-market initiatives.

Travel is required up to 20% of the time for this role.

Key Responsibilities Demand Generation :

Build, execute, and optimize multi-channel campaigns (email, digital, events, webinars, account-based marketing) to generate qualified pipeline.

Develop lead nurturing programs and scoring models to move prospects through the funnel.

Track, analyze, and optimize performance metrics to ensure continuous improvement and ROI.

Product Marketing :

Partner with product and sales teams to translate complex solutions into clear, differentiated value propositions.

Develop messaging frameworks, competitive positioning, and product launch strategies.

Create compelling collateral (case studies, presentations, demo scripts, one-pagers) to support the sales process.

Own the marketing plan in alignment with sales and revenue targets.

Conduct market research and customer segmentation to refine targeting and campaign strategy.

Manage and optimize the corporate website to drive conversion and improve user experience.

Collaborate cross-functionally to ensure consistent messaging across touchpoints.

Qualifications Bachelor’s degree in Marketing, Business, or related field.

Previous experience in the aviation industry is a must.

4+ years of experience in B2B SaaS marketing, with at least 2 years in demand generation or growth marketing.

Proven track record of developing successful campaigns that drive pipeline and revenue.

Strong understanding of the buyer’s journey, segmentation, and lead lifecycle management.

Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Salesforce).

Analytical mindset with the ability to translate data into actionable insights.

Excellent communication, storytelling, and project management skills.

Familiarity with aviation, transportation, or enterprise SaaS industries strongly preferred.

What We Offer Competitive base salary with performance-based bonuses.

Fully remote work

Generous time off policy

Health, dental, and vision insurance

Opportunities for professional development and career advancement.

Dynamic, collaborative, and fast-growing work environment.

While this role is open to candidates across Canada, we are not able to hire in Quebec at this time.

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