Marketing Manager - Driven Properties Spain

Overview

Driven Properties Spain are looking for a Marketing Manager with at least 5 years of experience and a solid background in digital marketing, eager to take on the challenge of joining a growing project and becoming part of a new adventure. A creative and open-minded professional, with strategic vision and hands-on execution, who will drive Driven's visibility in Spain, while working closely with Driven headquarters in Dubai , ensuring both alignment and excellence in execution. Madrid, Community of Madrid, Spain.

About Driven Properties

Driven Properties is a leading real estate brokerage and consultancy based in Dubai, with an extensive network of clients and partners across the UAE and internationally. Known for our market expertise, innovative approach, and personalized service, we specialize in connecting high-net-worth individuals (HNWIs) and ultra-high-net-worth individuals (UHNWIs) with exceptional investment opportunities and premium residential properties. Through our international partnerships and expansion into key European markets, Driven Properties offers a curated portfolio of exclusive listings, delivering end-to-end solutions from marketing to sales and advisory services.

Key Responsibilities

Digital performance & brand building

Design and execute digital performance campaigns (Google Ads, Meta Ads, LinkedIn Ads) aimed at generating qualified leads in Spain

Manage Driven's social media channels, building an aspirational narrative aligned with the luxury segment

Coordinate content production (shootings, reels, digital materials) ensuring premium aesthetics and tone

Develop SEO / SEM strategies to strengthen the brand's positioning in key searches

Create and design marketing materials (brochures, presentations, proposals) using tools such as InDesign

Track and analyze KPIs across campaigns, social media and website, providing reports and continuous optimisations

Work closely with the sales team to align marketing actions with business objectives

Manage external providers (PR agencies, designers, creatives)

Strategic alignment with Driven Dubai

Ensure that all marketing actions in Spain are consistent with the global strategy defined by Dubai headquarters

Act as a communication bridge between Spain and Dubai, maintaining brand coherence and avoiding duplication of efforts

Share relevant market insights and feedback from Spain to enrich the global vision and decision-making

Requirements

Minimum of 5 years' experience in marketing, with strong focus on digital and performance

Advanced knowledge of paid media campaigns (Google, Meta, LinkedIn)

Experience in social media management and aspirational digital content creation

Excellent copywriting and storytelling skills, with sensitivity towards luxury audiences

Proficiency with design and layout tools (InDesign, Photoshop, Canva Pro or similar)

SEO / SEM and digital analytics expertise (Google Analytics, Meta Business Suite)

Proven ability to work with international teams, adapting strategies and communication across regions

Strong collaboration skills

Excellent communication, diplomacy and cultural awareness to balance global alignment with local execution

Proactive, open-minded and growth-oriented personality, motivated by challenges

Fluent English (Spanish and other languages are a plus)

Benefits

The opportunity to join a boutique real estate brand at a key stage of growth in Spain, with direct impact on the company's positioning and success

A dynamic and creative environment, where ideas quickly turn into action and where autonomy and initiative are highly valued

Involvement in some of the most exclusive real estate projects in Spain, as well as in other European countries, shaping how they are communicated to the market

A close-knit, ambitious and professional team, where collaboration and trust are at the core

Competitive compensation package, adapted to experience and profile

Room for growth, both in responsibilities and career development, as Driven expands in Spain and Europe

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing

Industries

IT Services and IT Consulting

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