Marketing Specialist

About Us

We are a European scale-up dedicated to developing cutting-edge, automated wind-assisted propulsion systems. We aim to provide a turnkey solution for shipowners and shipping companies seeking to reduce fuel costs and emissions. Our vision is simple yet ambitious—we aim to power the world with wind.

Imagine a world where the vast oceans are effortlessly traversed using the clean and boundless power of the wind. At bound4blue, we are turning this dream into reality. We're not just creating wind propulsion systems but revolutionizing the maritime industry, one sustainable voyage at a time. While bringing sails back to ships may seem challenging, we are more than prepared for it. We are innovators who understand the perfect harmony between nature and technology.

About The Role

We're looking for a Marketing Specialist to join our growing Marketing team. This is a key position that will help shape how our brand is communicated and experienced across different markets and audiences.

The role has a strong focus on offline marketing, leading initiatives such as press relations, event presence, and coordination of campaigns through traditional channels. At the same time, it will play an active role in supporting digital marketing and content efforts, helping ensure brand consistency and impact across all touchpoints.

This is a hands-on position that combines strategic thinking with daily execution, working closely with the Sales, Product, and Communications teams. It's a great opportunity to contribute to a growing brand in a fast-paced, purpose-driven environment.

Key Responsibilities

• Develop and execute offline marketing strategies to enhance brand awareness and support customer acquisition and retention.
• Lead our presence in key events and conferences, from vendor coordination to on-site execution and post-event follow-up.
• Build and manage strong relationships with media partners, including the selection of key general and specialized outlets.
• Oversee coordination with our PR agency to draft, approve, and launch impactful press releases.
• Monitor campaign performance and offline marketing KPIs to optimize initiatives and track ROI.
• Collaborate with internal teams to align messaging and ensure offline efforts complement digital, product, and commercial strategies.
• Stay current on industry trends and identify innovative ways to engage our target audience through offline channels.
• Plan and manage budgets for offline activities, ensuring efficiency and impact.
• Ensure excellent stakeholder management during campaigns and events, including communication with clients, vendors, and key partners.
• Actively contribute to the digital and brand strategy, including support in content creation, website management, social media, and marketing automation tools.
• Be ready to jump in wherever needed. This role will involve supporting a broad range of initiatives within the Marketing department, from brand campaigns and product launches to internal communications and asset coordination. Flexibility and a hands-on approach are essential.

Required Competencies

What Awaits You At B4b

bound4blue develops automated wind-assisted propulsion systems as a turnkey solution for all shipowners and shipping companies seeking to reduce fuel costs and polluting emissions. bound4blue's eSAIL system is a validated solution for saving fuel and emissions, completely autonomous, with low maintenance and easy installation onboard, being the most cost-efficient wind propulsion technology today.

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