Product Manager - Hemostasis

Werfen is a growing, family-owned, innovative company founded in 1966 in Barcelona, Spain. We are a worldwide leader in specialized diagnostics in the areas of Hemostasis, Acute Care Diagnostics, Transfusion, Autoimmunity, and Transplant. Through our Original Equipment Manufacturing (OEM) business line, we research, develop, and manufacture customized assays and biomaterials. We operate directly in 30 countries, and in more than 100 territories through distributors. Our Headquarters and Technology Centers are located in the US and Europe, and our workforce is more than 7,000 strong.

Overview

Job Summary

The Product Manager is responsible for defining and executing strategic initiatives aligned with market needs for the assigned product portfolio. This role encompasses end-to-end product management, including the development and implementation of comprehensive marketing support programs for a specific product line.

The Product Manager provides expert marketing guidance to field teams and customers, leveraging deep scientific knowledge to support the Business Line's objectives. Additionally, the role collaborates closely with cross-functional teams to shape tactical plans, navigate regulatory environments, and drive the overall success of the product in the market.

Responsibilities

Key Accountabilities

• Lead the launch of new products through market research, competitive analysis, positioning, and development of value propositions and marketing materials.
• Monitor market trends and competitor activity to identify opportunities, threats, and strategic adjustments.
• Support the sales team with value-based arguments and tools to address customer and competitor objections effectively.
• Develop and maintain marketing assets, including brochures, presentations, catalogs, and digital campaign materials.
• Ensure accurate and compliant product documentation, including registrations, technical data sheets, safety files, and inserts.
• Coordinate and participate in key events such as workshops, congresses, and scientific sessions to enhance product visibility.
• Foster collaboration with Key Opinion Leaders (KOLs) to support product evaluations and drive scientific publications.
• Collaborate on technical tender documentation and support internal teams in the bidding process.
• Act as the primary marketing and technical contact for product lines, liaising with suppliers, technical services, and logistics to resolve product-related issues.
• Maintain up-to-date information in internal systems (e.g., SAP, Teams) and ensure compliance with corporate standards and the Werfen Code of Ethics.

Networking / Key relationships

Qualifications

Minimum Knowledge & Experience required for the position :

Education

Experience

Languages

Additional Skills

Skills & Capabilities :

For audit, compliance and regulatory purposes, the legal Company name is : (please populate with the legal Company name).

oSpain and Portugal

oOthers, occasionally due to business activity

If you are interested in constantly learning and being challenged on a daily basis, we encourage you to submit your resume or CV.

Werfen appreciates and values diversity. We are an Equal Opportunity / Affirmative Action Employer M / F / D / V.

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