Product Manager ACDx

The Product Manager defines and implements market requirements for new products within the Acute Care Diagnostics business unit, focusing on Whole Blood Hemostasis Point-of-Care Testing (POCT) products. This role involves the product management of a dedicated product line, preparing marketing support programs for specific products, product lines, or product areas. The Product Manager coordinates implementation efforts with technical services and the field sales organization and provides marketing assistance to field personnel and customers.

Key Accountabilities

• Acts as key marketing technical liaison on all product lines, providing product and regulatory information to sales, service and customers.
• Provides first level remote and on-site technical, applications, operations and regulatory support to critical and key customer accounts, assisting them with the integration of systems in their laboratories.
• Interfaces with all levels of management to independently resolve conflicts / problems with company peers.
• Maintains regular communications with technical services on problems with instruments and reagents within the product line.
• Provides detailed technical training for sales staff; works with field sales staff to develop training requirements and sales tools required to introduce new products and sales campaigns for all or part of product line.
• Provides presentations to customers.
• Prepares and coordinates marketing support programs.
• Contributes to planning and creation of advertising and promotional materials; writes technical bulletins and newsletters.
• Keeps informed about developments in medical instrumentation / diagnostic industry as they apply to the company’s future marketing plans.
• Understands all maintenance, performance, and advantages of Werfen products.
• Understands technical aspects of Werfen and competitive products.
• Monitors field test and marketing introduction programs.
• Manages and drives internal projects with minimal supervision.
• Ensures compliance with Werfen Code of Ethics.

Networking / Key relationships

To be determined based on department needs, to include interactions such as :

Minimum Knowledge & Experience required for the position :

Languages :

Skills & Capabilities :

The ideal candidate for this position will exhibit the following core competencies :

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