Senior Product Marketing Manager

Overview

Hello! At Factorial we're looking for a Product Marketing Manager for our Finance vertical. Our plans are ambitious : we want to 3x our Financial suite revenue in 2025 (Expense Management, Project Management and Accounting) and launch 2 new products.

Why you should join

You'll own something big : shaping how we position and launch our Finance products. This will play a key role in our company's exciting transformation. We're moving from a HR software into a complete Business Management platform for SMBs, across Europe and the USA.

You'll grow faster than you can imagine – you'll work directly with leaders across different teams tackling exciting, creative and varied projects.

Actually, want to know how creative we get? Just ask Guillem – he didn\'t just plan our Onboarding campaign, he ended up starring in the video ad! At Factorial, your ideas come to life, and sometimes you might even become the star of the show.

We actively invest in your growth with continuous feedback, performance reviews and a learning budget. If you have the ambition to manage teams in the future, this is the right place too. You should also join if you value a transparent and agile company, and thrive tackling challenges that probably nobody has cracked before.

Who you’ll be working with

You will be part of the Product Marketing team. An international and dynamic team with different backgrounds but, most importantly, a bunch of really good and fun people.

There are 4 Product Marketing Managers in the team : Dani, Marialuisa, Laura and Guillem, and we\'re looking for two more (Finance and Talent).

Carmen, Head of Product Marketing, leads the team. Previously, she managed product teams at Factorial for 2 years (and she\'s writing this job description talking about herself in the third person). The team reports to Laura, our Head of Marketing and previous Director of Product Marketing.

At Factorial, Product Marketing connects the commercial side of the organization with the product side. Expect to work as closely with customer-facing teams (Customer Experience, Sales, Operations), Marketing teams (Inbound, Performance, Brand) and Product, especially Finance\'s Product Director, Valeria, as you do with your PMM peers.

As a Product Marketing Manager at Factorial, you will :

• Lead GTM strategies of new product launches by ideating, planning and forecasting the business impact of them. This goes from coming up with the creative concepts and storytelling with Brand to assessing the ROI of the campaign with Marketing Directors of each market.
• Coordinating with a wide amount of stakeholders (Product, Sales, Customer Success, Finance, Marketing, Partners, external agencies) to align on launch plans, timelines, actions and priorities.
• Drive GTM campaigns project management and follow-ups to make sure deadlines are met, stakeholders are aligned and business results are achieved.
• Overseeing our marketing actions are brand consistent, accurate, and aligned with our product positioning. From ads, to freebies, to reports. Ensure messaging is right.
• Conduct research on competitors and customers by organizing interviews, running surveys, and analyzing data. Identify market trends too.
• Create and maintain product assets and sales materials, like pitch decks, landing pages or battlecards for sales teams.
• Collaborate with product teams in roadmap planning and validation by providing relevant market and customer insights.
• Work with the Presales team to conduct internal product trainings for Sales, Customer Experience, and Marketing, ensuring the team understands value, use cases, and key differentiators.
• Create Product Updates for our public product changelog to clients.
• Analyze data to discover insights and propose opportunities to boost our product growth.
• Develop briefings for marketing actions and scripts for product presentations and videos.
• Work hand in hand with the Brand team to create product assets, especially product videos and motions.
• Define Pricing and Packaging proposals, along with the Product team, for new and existing products of our portfolio.
• Collaborate with Customer Marketing to gather customer stories, testimonials, and case studies that support product narratives.

As you can see, the day-to-day will vary a lot – switching between very strategic to the more tactical tasks. We promise you won’t get bored!

What We’re Looking For

The list below describes our ideal candidate. Don’t be discouraged if you don’t meet all the criteria!

Compensation

The salary range for this position is between 47,000€ (fix + variables) and 67,000€ (fix + variables). We won\'t consider the number of years of experience you have, but rather your knowledge and skills.

Benefits

And when at the office...

Join Factorial, where people grow

Diversity is part of our culture; we have more than 43 nationalities in our teams and we are infused in an inclusive environment for all employees and candidates. Please feel free to apply with the way it suits you better (blind resume, identity pronouns, cover letter, etc). We do not discriminate on any aspect; Factorial encourages everyone to join us!

About Us

Factorial is an all-in-one Business Management Software fast-growing company founded in 2016.

Our mission is to help SMEs automate HR workflows, centralize people data and make better business decisions. Currently, serves thousands of customers in over 60 countries all over the world and across industries, it has built a super diverse and multicultural team of over +900 people in Barcelona, Brazil, Mexico, and US offices.

Our Values

Wanna learn more about us? Check our website!

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