Senior Paid Media & Programmatic Specialist

We are

Grupo Starcasino

, a leading company in the

online gaming sector

, with an international presence and continuous growth. Our mission is to attract and retain players by offering safe, innovative, and high-quality experiences.

To further consolidate our expansion, we are looking for a

Senior Paid Media & Programmatic Specialist

who is

highly hands-on and an expert in performance marketing

, to manage

Google Ads, Meta Ads, and programmatic platforms

focused on

user acquisition and ROI optimization

Responsibilities

Plan, execute, and

optimize daily Paid Media campaigns

across : Google Ads

(Search, Display, YouTube, Performance Max).

Meta Ads Manager

(Facebook / Instagram).

DSPs

(DV360, The Trade Desk, Xandr, Amazon Ads).

Drive

new player acquisition

through multichannel performance strategies.

Define audiences, retargeting, and lookalike strategies to increase conversions.

Monitor and optimize

CPI, CPA, LTV, and ROAS

Collaborate with

CRM, analytics, and product teams

to maximize full-funnel profitability.

Ensure compliance with advertising regulations in the online gaming sector across different markets.

Prepare

detailed reports

with insights and actionable recommendations.

Requirements

4–6 years of experience

in Paid Media / Programmatic within

gaming, betting, e-commerce, or high-volume apps

Advanced knowledge of

Google Ads, Meta Ads, and DSPs (DV360, The Trade Desk, etc.)

Experience managing

large budgets and international campaigns

Strong command of

GA4, Tag Manager, pixels, and Conversion API

Results-driven mindset with a strong focus on

performance and business metrics

(ROI, ROAS, LTV).

Nice to Have

Experience in

user acquisition for mobile apps

(Google App Campaigns, Apple Search Ads).

Certifications in Google Ads, Meta Blueprint, or DV360.

Knowledge of the

cookieless ecosystem, server-side tracking, and multi-touch attribution

Additional languages (English or others) to manage international campaigns.

Conditions

Permanent contract with

Grupo Starcasino

Salary :

depending on experience and programmatic expertise.

Work model

: initially

on-site in Madrid

After a period of

business onboarding and team integration

, the position will evolve into a

hybrid model

Dynamic, international environment with opportunities for growth within the Group.

Ongoing training and participation in high-impact projects focused on player acquisition.

Modern offices in

central Madrid

, very well connected by public transport.

If you are a Paid Media expert passionate about optimization and want to be part of an innovative team, we want to meet you!