Senior User Acquisition (Mobile Apps)

We're seeking a

Senior User Acquisition (Mobile Apps)

specialist who excels at driving success and profitability in the mobile app space. This role combines technical expertise with leadership in major projects and functional management responsibilities. We seek an exceptional communicator and collaborator who works closely with mobile app developers, UX / UI designers, data analysts, and business leaders to achieve remarkable results.WHO WE ARECarrots Lab, a forward-thinking Barcelona-based startup, is redefining mobile app marketing. Unlike traditional agencies, we develop and monetize our own mobile applications, from ideation to revenue generation. If you're ready to shape the future with us, we want you on our team!WHAT YOU’LL BE DOINGStrategy and Campaign Management :

Ideate, create, and manage app marketing campaigns across various paid social channels.Optimize and scale international app marketing campaigns to meet business goals, focusing on CPA and ROAS.Utilize automated Tableau reporting to present results effectively.Audit campaigns and identify areas for improvement.Data Analysis and Insights :

Identify correlations between key performance metrics to enhance user acquisition strategies.Analyze campaign data using CSV files and large Excel reports.Coordinate with analysts to develop or improve dashboards for team and clients.Creative Briefing and Collaboration :

Brief creative teams on banners and videos for campaigns.Stay updated on latest platform developments and best practices for Meta, Google, TikTok, etc.Automation and Innovation :

Leverage automation features to improve campaign efficiency.Test and report on new ad products, including alpha / beta tests.Identify bottlenecks and improve processes.Team Leadership and Growth :

Lead and motivate a team of app marketers.Encourage skill development and reward performance.Collaborate with management to acquire new clients and represent the company at industry events.WHAT YOU HAVEExperience and Skills :

At least 3 years in app marketing leadership roles.Deep knowledge of app tracking developments.Proficiency in Excel and data analysis.Experience with performance metrics like CPM, CPA, ROAS.Industry Knowledge :

Familiarity with social media platforms (Meta, Snap, TikTok, etc.)Experience with paid search platforms (ASA, Google, Bing, etc.)Fluent in English with strong communication and presentation skills.Soft Skills :

Analytical, detail-oriented, and structured.Data-driven decision-making passion.Proactive with a focus on client results.Continuous learner and process owner.NICE TO HAVETeam management experience.Ability to handle challenging situations.Excellent time management.Ability to recognize and develop talent.Comfort with giving and receiving detailed feedback.WHO YOU AREWe value your skills, personality, and work ethic. Ideal qualities include :

Passion for Mobile AppsStrong interpersonal skillsAdaptability and quick learningEnergy and perseveranceResults-driven mindsetWHAT WE OFFERFlexible working hoursHybrid work model (70% in-office, 30% remote)Immediate start25 days paid vacation1 month work-from-anywherePrivate office at Norrsken House BarcelonaAccess to Norrsken ClubPrivate health insurance with ALANPrivate parking at W HotelDaily office cateringPremium gym access at Inner FlowTailored career development with reviews and salary calibrations every 6 monthsCarrots Lab is an equal opportunity employer that celebrates diversity. All applicants will be considered regardless of race, color, religion, sex, national origin, sexual orientation, age, disability, gender, or gender identity.

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