Head of Field Sales Spain

LOCATIONS :

Barcelona, candidates from the north of Spain (Bilbao, Santander, etc.) are also considered.

YOUR OPPORTUNITY

As Head of Field Sales, you will drive the commercial and cultural strategy of Bacardi in your region. You will lead teams of Field and Business Managers, ensure business targets are exceeded, and coach your people to grow.

You will be responsible for translating the national strategy into actionable local plans while building high-performing, autonomous teams and fostering our culture in every decision you take.

ABOUT YOU

For this role you should :

Focus externally : Winning mindset

Focus on execution & results

Lead by example, Develop & Inspire Talent

Lead Strategically & Know your Business

Have Commercial passion

Manage Interpersonal skills

Have a Founders mentality

RESPONSIBILITIES

Commercial Execution

• Deliver volume, GP and GM targets by sub-region, channel, and key customer segment.
• Continuously optimize price and discount schemes in collaboration with Revenue Growth Management to ensure profitable and competitive models.
• Analyze KPIs weekly using tools like Power BI; establish action plans and track their outcomes.
• Translate national strategy into a detailed regional plan by customer typology, category focus, and brand priorities.

Strategic Leadership

People Leadership

Cultural Leadership

SKILLS