Sr. Content Marketing Manager

About Landbot

At Landbot, we're not just offering AI chatbot solutions; we're reimagining how businesses interact with their customers. Catering to mid-size companies in high-ticket sales industries, we've achieved a remarkable growth rate and are looking for a Senior Content Marketing Manager to join our vibrant team and contribute to our vision.

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Senior Content Marketing Manager – Role

As our Senior Content Marketing Manager , you'll be the strategic architect AND primary executor of our content marketing efforts. This is a hands-on role where you'll spend 60-70% of your time creating content yourself while building and directing our overall content strategy. You'll be instrumental in our shift toward acquiring "Michael" - our ICP of tech-savvy GTM professionals who need sophisticated automation solutions.

Responsibilities

• Content Strategy & SEO Leadership (20%)

Design and execute content strategies targeting GTM professionals (RevOps, Marketing / Sales Ops, Growth Marketing) in companies with complex lead management needs.

Conduct regular customer research and participate in interviews with customers to plan engaging content.

Write 4-6 high-quality pieces monthly, including technical guides, integration tutorials, and thought leadership.

Execute multi-channel distribution strategies beyond owned channels (communities, partnerships, social media).

3 / 5+ years in B2B SaaS content marketing , with proven experience targeting technical GTM audiences (RevOps, Marketing Ops, Demand Gen professionals).

Prolific content creator with portfolio demonstrating technical content writing ability - you must be hands-on and able to produce 6-8 quality pieces monthly.

Technical empathy : Ability to understand and explain automation concepts, APIs, webhooks, and MarTech integrations without being a developer.

SEO expertise : Proven experience with keyword research, SERP analysis, topic clustering, and on-page optimization - must be able to direct agency partners strategically.

Data-driven mindset : Comfortable with data analytic tools, and connecting content metrics directly to pipeline and revenue impact.

Tool proficiency : Google Analytics 4, Google Search Console, Webflow, SEMrush / Ahrefs, Notion.

Written and verbal fluency in English and Spanish - both languages are essential for our market.

Lean team experience : Track record of thriving in small teams where strategic thinking must balance with daily execution.

GTM ecosystem knowledge : Understanding of CRMs (HubSpot, Salesforce), automation platforms (Zapier, Make), and how modern revenue teams operate.

Project management skills : Ability to juggle multiple content initiatives, manage external agencies, and collaborate cross-functionally while maintaining quality and deadlines.

Eligibility to work in Spain.

Bonus extra

Experience in conversational AI, chatbot, or automation industries.

Background in Product-Led Growth (PLG).

Understanding of high-ticket B2C sales cycles (Automotive, Real Estate, Insurance).

Community building or developer relations experience.

Why Join Us?

This role requires someone who can thrive in ambiguity, work independently, and balance strategic thinking with daily execution. You'll be building the plane while flying it. If you're looking for a role where you only direct strategy while others execute, this isn't it. But if you want to have massive impact on a growing company's trajectory while developing both strategic and tactical skills, this is a unique opportunity.

Hiring Process

Benefits

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