Head of Marketing / Chief Marketing Officer

Location- Malaga Hybrid

We’re seeking a dynamic Chief Marketing Officer (CMO) to lead our marketing strategy, drive growth, and establish our brand as a market leader.

This is a hands-on leadership role suited for a creative and entrepreneurial marketing leader who thrives in fast-paced environments.

➢Market Entry & Brand Positioning

Lead the launch of new sweepstakes brands in the US market.

Define and execute brand identity, positioning, and messaging.

Differentiate the brand through creative storytelling and strategic partnerships.

➢Build and scale customer acquisition campaigns across digital media, affiliates, influencers, and social channels.

Drive partnerships with creators, publishers, and complementary brands.

➢Leverage CRM, lifecycle marketing, and personalization for long-term retention.

➢Build and mentor a high-performing marketing team.

Partner with product and operations to align campaigns with the user experience.

Contribute as a senior leader to overall company strategy and execution.

➢Data & Insights

Use data-driven insights to refine campaigns and improve ROI.

Proven track record in senior marketing leadership, ideally in sweepstakes, social casino, or iGaming.

Experience launching and scaling brands, preferably in North America.

Expertise in digital performance marketing, influencer / affiliate strategy, and brand building.

Demonstrated success in building and leading marketing teams.

Entrepreneurial, hands-on approach suited to early-stage start-ups.

Health benefits and insurance.

Ongoing training, career development, and growth opportunities.

Flexible working environment.

Regular social events and wellness support.

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