Head of Marketing

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BettingJobs is working with a fast-growing crypto casino who are looking for a Head of Marketing to join their team based fully remotely .

Responsibilities

• Develop and execute a data-driven marketing strategy aligned with business goals (acquisition, retention, brand growth)
• Define the brand positioning, tone, and messaging across all channels
• Manage marketing budgets, performance metrics, and reporting for ROI and LTV
• Identify opportunities for strategic partnerships, sponsorships, and collaborations
• Plan and manage performance marketing campaigns (PPC, display, affiliates, influencers, SEO, and content)
• Build and optimize affiliate and partnership programs for scalable player acquisition
• Test and refine multi-channel user acquisition strategies tailored to crypto and iGaming audiences
• Implement player segmentation, lifecycle marketing, and CRM initiatives
• Oversee creation of marketing content — from social and blog to campaigns and creative assets
• Manage social media presence across platforms like X (Twitter), Telegram, Discord, and Reddit
• Engage with the crypto and gaming community to build loyalty and organic growth
• Track, analyse, and report on campaign performance using data tools and dashboards
• Identify key growth metrics and continuously optimize for conversion, retention, and ROI
• Collaborate with product and operations teams to align marketing insights with player experience
• As the company scales, hire, mentor, and lead a small marketing team
• Manage external agencies and freelancers as needed

Requirements

Seniority level

Employment type

Job function

Industries

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