Senior Creative Strategist

Creative Strategist - UGC Content (eCommerce) Remote | Part-time to Full-time | Long-term Opportunity

We're a fast-growing eCommerce brand looking for a highly creative, data-informed Creative Strategist to lead our UGC content strategy and ensure the production of high-performing, on-brand creatives.

You'll be responsible for building and scaling our UGC content engine — from analyzing ad creative performance to scripting and creator management

Creative Analysis & Strategy

Analyze weekly performance of ad creatives (winners and underperformers) using Meta Ads data.

Use insights to shape upcoming video scripts and briefings — balancing 50% top-performers, 50% new ideas.

Stay up to date on social media trends, TikTok / Reels formats, and viral content styles for continuous iteration.

Scriptwriting & Planning

Write engaging, conversion-focused scripts for UGC creators and video editors.

Share scripts with creators weekly via Slack, ensuring clarity, timing, and alignment with the creative calendar.

Maintain a monthly UGC calendar, aligning key products with strategic content themes.

Scout, recruit, and onboard new UGC creators monthly to maintain a steady pipeline of content.

Deliver monthly performance reports to each creator with feedback and upcoming content goals.

Review all submitted UGC videos to ensure :

• Alignment with brand tone and product messaging
• Quality (sound, visuals, length : Video Editing & Post-Production Oversight

~ Review all edited content from video editors to ensure :

~ Strong understanding of UGC workflows and trends across TikTok and Instagram.

~ Proven ability to analyze creative performance and translate into actionable direction.

~ Clear, concise writing — especially for scripting short-form video content.

~ Familiar with tools like Slack, Meta Ads, Google Drive, Clickup and Notion

This role is ideal for someone who's passionate about performance creative, loves spotting trends before they peak, and thrives in a fast-moving environment where content is king.