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Creative Strategist

Creative Strategist

My Pretty Strapmadrid, Madrid, SPAIN
Hace 2 días
Descripción del trabajo

Creative Strategist - UGC Content (eCommerce)

Remote | Part-time to Full-time | Long-term Opportunity

Salary : $40,000 - $55,000 / year

We’re a fast-growing eCommerce brand looking for a highly creative, data-informed Creative Strategist to lead our UGC content strategy and ensure the production of high-performing, on-brand creatives.

You’ll be responsible for building and scaling our UGC content engine — from analyzing ad creative performance to scripting and creator management

🔍 Key Responsibilities

1. Creative Analysis & Strategy

  • Analyze weekly performance of ad creatives (winners and underperformers) using Meta Ads data.
  • Publish a weekly report every Friday with takeaways and recommendations.
  • Use insights to shape upcoming video scripts and briefings — balancing 50% top-performers, 50% new ideas .
  • Stay up to date on social media trends, TikTok / Reels formats, and viral content styles for continuous iteration.

2. Scriptwriting & Planning

  • Write engaging, conversion-focused scripts for UGC creators and video editors.
  • Share scripts with creators weekly via Slack, ensuring clarity, timing, and alignment with the creative calendar.
  • Maintain a monthly UGC calendar , aligning key products with strategic content themes.
  • 3. UGC Creator Management

  • Scout, recruit, and onboard new UGC creators monthly to maintain a steady pipeline of content.
  • Distribute scripts at least 1 week before delivery dates , and follow up within 24h if deadlines are missed.
  • Deliver monthly performance reports to each creator with feedback and upcoming content goals.
  • Review all submitted UGC videos to ensure :
  • Proper execution of scripts
  • Alignment with brand tone and product messaging
  • Quality (sound, visuals, length : 10–15s minimum)
  • Compliance with formatting and guidelines (freestyle included)
  • Provide clear, actionable feedback and request edits where necessary.
  • 4. Video Editing & Post-Production Oversight

  • Review all edited content from video editors to ensure :
  • Alignment with original scripts
  • Clean execution and editing quality
  • Correct file naming, organization, and storage (Google Drive & Frame)
  • ✅ Requirements

  • 2+ years in a creative strategy, content marketing, or UGC management role — ideally for a DTC / eCommerce brand.
  • Strong understanding of UGC workflows and trends across TikTok and Instagram.
  • Proven ability to analyze creative performance and translate into actionable direction.
  • Experience collaborating with creators, briefing teams, and maintaining delivery pipelines.
  • Clear, concise writing — especially for scripting short-form video content.
  • Highly organized, detail-oriented, and proactive in managing deadlines and follow-ups.
  • Familiar with tools like Slack, Meta Ads, Google Drive, Clickup and Notion
  • This role is ideal for someone who’s passionate about performance creative, loves spotting trends before they peak, and thrives in a fast-moving environment where content is king.

    To apply, please complete this short questionnaire (5-10 minutes). Applications without the form won’t be reviewed : https : / / g6hep3uitlo.typeform.com / to / lF2eGdNx

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    Creative Strategist • madrid, Madrid, SPAIN

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