Paid Media Specialist

Overview

Red Bull Madrid, Community of Madrid, Spain

Reporting to the Head of Brand Marketing, the Media Specialist plays a key role in shaping and executing Red Bull paid media strategies across all channels in Spain. This role ensures the brand reaches its audiences effectively and innovatively, driving awareness, relevance, and engagement in line with the business priorities.

Responsibilities

• Strategic Media Planning

Define and lead 360º media strategies that align with Red Bull’s brand priorities and audience insights. Plan and oversee integrated campaigns across digital, social, and traditional channels, ensuring maximum impact and consistency. Be the main contact with HQ Media counterpart, in order to adapt global strategies to the local market, ensuring brand coherence and effectiveness.

Drive end-to-end campaign management from briefing through execution and post-campaign analysis. Monitor real-time performance, leveraging data to continuously optimize media efficiency and effectiveness. Champion test-and-learn approaches to foster innovation and improve results.

Manage media agency relationships to ensure high performance, strong collaboration, and strategic alignment, as well as key relevant media partners. Challenge and validate media recommendations, securing best-in-class delivery and cost efficiency. Act as an internal expert to marketing team in general and brand team in particular, on media trends and opportunities.

Utilize research, audience data, and competitive intelligence to inform planning and decision-making. Identify and integrate relevant media innovations to maintain brand relevance and leadership. Ensure local execution reflects Red Bull’s positioning while incorporating insights from HQ and international benchmarks.

Your areas of knowledge and expertise that matter most for this role

Travel 10%

The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees. You are also informed that Red Bull España, S.L. will treat your application and those of other candidates with full respect for current legislation and fundamental rights; in particular, equal treatment and non-discrimination. Likewise, those who wish to start the process are informed that no rights can be expected as a result of this job offer.

Seniority level : Associate

Employment type : Full-time

Job function : Marketing

Industries : Food and Beverage Services

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