Senior Paid Media Specialist

Move Your Career Forward with DAC as a Senior Digital Media Specialist

Who We Are

We are DAC, a global full-funnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO, paid media, creative production, analytics, and local optimization, we combine the brightest minds with innovative technology to deliver seamless, forward-thinking strategies. Powered by AI, data, and creative ingenuity, we deliver integrated campaigns that engage customers at every touchpoint—from global audiences to individual store locations.

Position Summary

The Senior Digital Media Specialist is responsible for planning, creating, and managing integrated digital advertising programs for key DAC Group clients. This individual will be accountable for strategies and activities related to the effective delivery of core client programs, including paid search, paid social, OLV, display, and other critical channels aligned with DAC Group's core offerings.

What You'll Do

• Master and utilize third-party bid management platforms (DoubleClick, Kenshoo, etc.).
• Build campaign structures on Google and Microsoft Ads that align with clients' business needs and search best practices.
• Pull reports and provide insights on campaign performance.
• Track and maintain budgets across campaigns and multiple search engines.
• Provide traffic and cost estimates.
• Create campaigns encompassing multiple locations / geos and lines of business.
• Develop campaigns linked to conversion-focused landing pages that are relevant and scalable.
• Offer in-depth optimization suggestions based on account performance.
• Perform ad copy testing and testing of ad extensions.
• Download data into Excel, perform VLookups, create Pivot Tables and charts, and visualize data for clarity.
• Maintain ownership of managed campaigns with attention to detail and diligence.

What You Bring

What You'll Get

How We Work

This role requires two in-office days per week, with three days in-office during the three-month orientation period. Remote work is not available for this position.

This description is intended to outline the general nature and level of work performed by employees within this role. Actual duties, responsibilities, and qualifications may vary based on assignment or group. DAC is an equal opportunity employer committed to diversity and inclusion. If you require accommodations during the selection process, please contact us.

Required Experience

Senior IC

Key Skills

Quality Assurance, Client Relations, Target Audience, Media Planning, Trend Analysis, Market Research, Email Campaigns, Social Channels, Campaign Management, Client Service, Current Events, News Stories, PowerPoint, Data Analysis, Analytics

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