SENIOR DIRECTOR HEALTHCARE MARKETING SPAIN

SENIOR DIRECTOR HEALTHCARE MARKETING SPAIN page is loaded SENIOR DIRECTOR HEALTHCARE MARKETING SPAIN Presenta candidatura locations BARCELONA time type Full time posted on Offerta pubblicata 7 giorni fa job requisition id 000271 ABOUT ALMIRALL

We care. Through pharmaceutical innovation and a strong commitment to global healthcare partnerships, we provide tools, knowledge and science to improve the health of patients worldwide. We research, develop, manufacture and market our own medicines as well as a portfolio of licensed products designed to respond to the needs of different therapeutic areas. Today, our products are available in over 70 countries, on 5 continents, through 15 affiliates. Find out how we work every day to help to transform lives through science.

HOW WE WORK

Our strong values : Care, Courage, Innovation and Simplicity , are incorporated into everything we do, and they are behind our mission and vision which guide us today and lead us to the future.

WHY TO WORK WITH US

Find out what we offer and what our employees say about their experience working at Almirall here !

POSITION SUMMARY / MISSION

Reporting to General Manager of Spain & Portugal, the main goal of this role would be :

To lead the Healthcare Marketing function and team for Primary Care (Rx) and Consumer Healthcare (OTC) in accordance to the Spanish affiliate portfolio and pipeline strategy, aligned to sales, market access, medical and compliance inputs.

Member of the MC Iberia Leadership Team.

CORE RESPONSIBILITIES

Define a patient-centric and customer success marketing strategy for the portfolio of products, analysis, planning, and execution of the Brand Plans, and pre-marketing activities for the pipeline products. Drive global view and direction.

Evaluate, anticipate, and identify future go-to-market needs. Develop and implement action plans to prepare the Healthcare Prescription & Pharmacies organization for sustained competitiveness in both the short and long term.

Lead the strategy creation and co-lead the execution for the Local Brands (Rx and OTC) in the Spanish Affiliate, providing strategic insights for the proper preparation of the Marketing Plan, and assure the proper execution, aligned to the approved budget.

Be co-responsible for the local P&L of the Brands.

Directly supervise the team in charge of strategy ideation from the commercial side via understanding patient, physician, stakeholder and payer needs, defining market segments, analysing the competitive landscape, creating brand / franchise strategies and formulating the Local Brand Plans.

Ultimate responsible to deliver a competitive and differentiated positioning for the Local Brands through their life cycle. To lead the definition of messages and elaboration of the Local campaigns and Local materials.

Recommend and contribute to the successful product introduction and commercialization. To this effect, a frequent presence in the field is expected and required to identify and support local needs.

Be one of the faces of the Almirall Business in Spain, therefore, a high level of continued and effective interaction with customers and KOLs is required.

Provide guidance and leadership to direct reports to build strong customer sucess & payer value propositions / stories for Rx and OTC portfolio in addition to providing tools and support to the market access teams in Areas and Affiliates

Oversee the development and execution of communication strategies and creative marketing strategies for all local brands.

Exert an effective and high level of influence in the Rx and OTC Product Planning process to provide direction and ambition.

Drive an innovation mindset withing the BU. When needed, support Business Development team to continuously scan the market, prioritize and assess Rx and OTC businesses (projects, products and / or companies) that can be of strategic interest to Almirall.

Jointly with the corresponding operational and People & Culture functions, contribute to create communication initiatives to create awareness and engagement around the Local Brands.

Lead and coach the team under his / her responsibility, ensuring high standards, developing individuals and team, and cultivating talent.

Promote and disseminate a winning attitude and customer success mindset through his / her leadership and strategic vision.

Embrace and cultivate culture transformation and values across the team and internal & external stakeholders.

EDUCATION

Academic degree, preferably within in business or in a life science.

MBA highly appreciated.

EXPERIENCE

At least 8 years of leadership experience in marketing and sales, leading and implementing transformative business models

Experience in either the FMCG, OTC, pharmaceutical, medical devices, or similar sectors

Experience in collaborating and supervising new product planning and / or Business Development opportunities (commercial evaluation processes, new market opportunity assessments).

Knowledgeable about market research, sales operations, educational and customer service programs, patient-oriented programs, business forecasting, global competitive intelligence, sales force structure and deployment analysis.

Long term strategic planning initiatives, optimization of promotional spend across categories and across territories in Spain, targeting & segmentation and price setting

Successful track record in building, managing and leading teams within a dynamic and changing environment.

Experience in solutions based on the latest trends in new technologies and artificial intelligence.

PREFERRED SKILLS & COMPETENCES

Ability to quickly gain trust at all levels of the organization and across different territories.

Ability to positively influence with and without authority.

Fluent level of Spanish and English, both oral and written with the capacity to communicate with conviction and self-confidence

Creative idea-generator and / or ability to screen, harness and make actionable the ideas of others.

Action-oriented, able to make things happen - exhibit a strong will to win in the market place and to drive change internally in a healthy and collaborative manner. Quick to take responsibility for decisions, execution and results.

Ability to manage cross-functional teams across territories.

Capability to be an excellent team player leading projects from ideation and through planning and execution all the way to termination.

Enthusiastic business builder with strategic vision and strong ability to generate followership.

Excellent leadership skills, demonstrated through communicating expectations clearly, instilling an atmosphere of trust and respect, and leading by example.

Why work with Almirall?

We are a people-centric company where employees are at their best, patients and customer are at the heart of every decision, and our focus and agility allow us to deliver greater impact for all.

Additionally, for the 17th year in a row, we have been certified as Top Employer Spain, and also Top Employer Germany for the first time.

This strengthens our commitment to create a unique work environment that helps our employees to develop their skills to fullest and grow both professionally and as individuals.

We are delighted to have a great team that is proactive, innovative, and eager to transform the world of people with skin conditions.

We are proud of each one of our employees , their development, and growth : they are the success of the company.

Our purpose

"Transform the patients' world by helping them realize their hopes & dreams for a healthy life".

Our values

Care : we listen & empathize, we value diverse perspectives & backgrounds and we help each other succeed.

Courage : we challenge the status quo, we take full ownership and we learn from our success & failures.

Innovation : we put the patient and customer at the center, we create novel solutions and we empower entrepreneurial mindsets.

Simplicity : we act decisively and avoid over-analysis, we understand why before we act and we are agile & keep things simple.

At Almirall, it’s all about people!

#wearealmirall

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