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Sales Director, Retail Planning

Sales Director, Retail Planning

Royal BrinkmanEl Ejido, Andalusia, SPAIN
Hace 2 días
Descripción del trabajo

Sales Manager for Royal Brinkman España

Royal Brinkman Spain, is a subsidiary of Royal Brinkman International, a 140-year-old company based in the Netherlands that is a leading supplier to the professional greenhouse horticulture sector. This family-owned organization is dedicated to creating a better and sustainable future for the entrepreneur in protected horticulture.

Royal Brinkman Spain is seeking an experienced and results-oriented sales leader to drive growth and performance across our Spanish operations. As Sales Team Leader, you will oversee and support a team of Account Managers based in Almería. Sales Manager

In this pivotal role, you will champion a customer-first sales strategy, ensure the achievement of sales targets, and foster a high level of customer satisfaction.

Are you looking for an operational and commercial management position at a leading family-owned company with plenty of room for growth and development? Do you have a hands-on mentality and affinity with horticultural supplies? Develop and manage the overall company sales budget, identifying short- and long-term improvements

  • Supporting the Branch Manager and reporting directly to him
  • Collaborate with individual Account Managers to create and execute sales plans that align with the company's commercial strategy and achieve targeted revenue and margins.

~ Responsible for setting sales targets for and helping and supporting our sales team in generating leads and enquiries on all products.

  • Develop, steer and monitor sales plans for the branch, such that :
  • Relevant market data & trends are gathered together with the sales team to help the branch manager better analyse & steer for the best market & stake holder approach

    Yearly Sales (Sales manager responsibility,) & Key Account (Account manager responsibility) plans are created and aligned with both the performance targets for the branch, the company's global strategy and the relevant stakeholders within the branch. Lead, coach, and support the sales team in developing the skills necessary to excel individually and collectively

    Advice the branch manager on the yearly budget plan regarding turnover, gross margin part & sales costs and is able to execute this plan

    As member of the local management team and from a sales management perspective an active contribution is given to the overall strategy of the branch and its execution

    Provides direction and leadership to the sales team , such that :

    The team operates in line with the local and global sales strategy and is aware of the latest strategic, organisational, product and market developments

    Identify and initiate improvements in the Sales processes, such that :

    Sales systems, procedures and processes are continuously monitored and the branch manager is regularly advised on optimalisation so that the sales objectives can be achieved in an efficient and effective way

    Together with the branch manager clarity is created in the task, authorities and responsibilities of all stakeholder in the Sales (and Operations) processes in line with global guidelines

    Bachelor ́s degree in Post-secondary education (University or College) in Business, Horticulture, Agriculture.

  • Industry knowledge, experience in agriculture industry, horticulture, greenhouses, or on-farm environments is a strong advantage
  • Solid ability to understand market trends, customer challenges, and general product knowledge
  • Additional leadership training is considered an asset
  • At least 10 years of experience in sales and team management, including recent leadership roles

  • Performance-motivated leader who fosters individual and team growth
  • Self-driven, professional, and capable of working independently with minimal supervision
  • Sales Strategy and Business Acumen
  • Develop and implement sales strategy : Formulate sales plans, set measurable goals, and establish a budget to guide the sales team and expand market share.
  • Analyze sales performance : Track and analyze sales data, market trends, and competitor activities to identify opportunities and areas for improvement.
  • Contribute to business planning : Participate in broader business planning, including commercial strategy, budgeting, and mid-term planning.
  • Implement pricing policies and contract negotiations to maximize sales volumes and long-term profitability.
  • Experienced in consultative sales that improves customer profitability and consistently meets corporate sales targets.
  • Develop and implement regional sales strategies to achieve revenue, profitability, and growth objectives. Establish sales targets, forecasts, and performance metrics for the sales team
  • Customer Focus and Relationship Building

  • Excellent written and verbal communication skills (in Spanish and English)
  • Strong time management, organizational, and problem-solving skills, with ability to make sound decisions independently.
  • Digital Proficiency & E-Commerce Strategy
  • Proficiency in CRM systems, webstores, and social media platforms for managing customer data and driving sales
  • Advanced computer skills, including full proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Integrate digital tools into their sales strategies
  • Royal Brinkman Spain, is committed to fostering an inclusive and accessible environment where all employees and applicants feel valued, respected, and supported. Horticultural supplies

    Senior

    Bachelor's degree or higher

    Professional support from your colleagues

    ~ Flexible working hours and partial remote work options

    ~25 vacation days and 10 additional days off (based on full-time)

    ~ A laptop, mobile phone, and company car suited to the role

    Global specialist in horticulture" defines who we are. "This motto reflects how we operate—collaborating with growers, suppliers, and partners to improve horticulture worldwide. Our core values—connection, innovation, reliability, helpfulness, and expertise—are essential to fulfilling our promise.

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    Sales Director • El Ejido, Andalusia, SPAIN

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