Sales Manager

Sales Manager for Royal Brinkman España

Royal Brinkman Spain,  is a subsidiary of Royal Brinkman International, a 140-year-old company based in the Netherlands that is a leading supplier to the professional greenhouse horticulture sector. This family-owned organization is dedicated to creating a better and sustainable future for the entrepreneur in protected horticulture.

Royal Brinkman Spain is seeking an experienced and results-oriented sales leader to drive growth and performance across our Spanish operations. As Sales Team Leader, you will oversee and support a team of Account Managers based in Almería. Travel is required across Spain and Portugal.

Sales Manager

In this pivotal role, you will champion a customer-first sales strategy, ensure the achievement of sales targets, and foster a high level of customer satisfaction.

Are you looking for an operational and commercial management position at a leading family-owned company with plenty of room for growth and development? Do you have a hands-on mentality and affinity with horticultural supplies? Then read on!

Role Overview :

• Develop and manage the overall company sales budget, identifying short- and long-term improvements
• Supporting the Branch Manager and reporting directly to him
• Collaborate with individual Account Managers to create and execute sales plans that align with the company’s commercial strategy and achieve targeted revenue and margins.
• Identify new areas of growth, evaluate alternate business models to drive future growth
• Drive and maintain high levels of customer satisfaction across all accounts.
• Responsible for setting sales targets for and helping and supporting our sales team in generating leads and enquiries on all products.
• Visit existing and potential clients

Key Tasks & Responsibilities :

1.     Develop, steer and monitor sales plans for the branch, such that :

a.      Relevant market data & trends are gathered together with the sales team to help the branch manager better analyse & steer for the best market & stake holder approach

b.    Yearly Sales (Sales manager responsibility,) & Key Account (Account manager responsibility) plans are created and aligned with both the performance targets for the branch, the company’s global strategy and the relevant stakeholders within the branch. The format of the plans is given by the Branch manager. The plans are discussed with - and approved by - the Branch Manager

c.     Lead, coach, and support the sales team in developing the skills necessary to excel individually and collectively

d.    Advice the branch manager on the yearly budget plan regarding turnover, gross margin part & sales costs and is able to execute this plan

e.     Progress of the execution of the plans is actively monitored and reported upon the branch manager. Corrective measures are aligned with the branch manager and taken if and when the results in the field of turnover, margin, segmentation, customer satisfaction, etc. fall behind

f.       Ensure pricing policy and the calculation maximize turnover and margins

g.     As member of the local management team and from a sales management perspective an active contribution is given to the overall strategy of the branch and its execution

2.     Provides direction and leadership to the sales team , such that :

a.     The team operates in line with the local and global sales strategy and is aware of the latest strategic, organisational, product and market developments

b.    The team is steered, facilitated, inspired and coached to get the best out of themselves, the organisation and the market; doing so by using a balanced and situational approach of task- and result-oriented approach on one hand and a people- and development-oriented approach on the other

3.     Identify and initiate improvements in the Sales processes, such that :

a.     Sales systems, procedures and processes are continuously monitored and the branch manager is regularly advised on optimalisation so that the sales objectives can be achieved in an efficient and effective way

b.    Together with the branch manager clarity is created in the task, authorities and responsibilities of all stakeholder in the Sales (and Operations) processes in line with global guidelines

Qualifications, Experience and Skills :

Education & Industry Knowledge

Leadership and Team Development

Sales Strategy and Business Acumen

Customer Focus and Relationship Building

Communication, Organizational & Problem-Solving Skills

Digital Proficiency & E-Commerce Strategy

Competitive compensation commensurate with qualifications and experience. References required.

Please send CV with cover letter to :

Royal Brinkman Spain, is committed to fostering an inclusive and accessible environment where all employees and applicants feel valued, respected, and supported. We encourage applications from individuals of diverse backgrounds and experiences.

Job Details

What do we offer?

We believe in placing the right person in the right role and ensuring they enjoy their work. In addition to a competitive salary and development opportunities at every level, we offer :

Our Values

“Global specialist in horticulture” defines who we are. “Let’s improve together” is our mission. This motto reflects how we operate—collaborating with growers, suppliers, and partners to improve horticulture worldwide. Our core values—connection, innovation, reliability, helpfulness, and expertise—are essential to fulfilling our promise. They form the foundation of everything we do and communicate to customers, suppliers, and colleagues. They’re part of our DNA.

Note : Acquisition in response to this vacancy is not appreciated.