Digital Marketing Team Lead

Digital Marketing Lead (EU REMOTE)

At Acoru, we stand at the forefront of fighting fraud, dedicated to protecting and serving with cutting-edge technology and smart solutions. Our privacy-compliant intelligence network expands visibility beyond systems, empowering real-time, proactive defense.

Launched in 2024 , we are headquartered in Madrid with colleagues working throughout

Europe, LATAM, South America and the US

• . We are

passionate people

who are eager to make a difference and ready to challenge the status quo by making the digital world a safer place.

We are remote-first with team members

working around the world

We value

effort, performance, and team work.

As our

Digital Marketing Lead

, you’ll be responsible for designing and delivering a comprehensive digital marketing strategy that builds awareness, generates high-quality leads, and differentiates our brand in the industry. You will be both the strategic architect and the operational driver—balancing big-picture planning with day-to-day execution.

You’ll work closely with leadership to define KPIs, track performance, and refine campaigns.

You’ll also have the autonomy to test, optimize, and innovate in our marketing approach.

This role reports to the

Marketing

Director

and will collaborate closely with the Product and Sales teams.

Digital Strategy & Execturion

Own and execute Acoru’s digital marketing strategy to drive brand awareness and qualified lead generation.

Plan and deliver integrated campaigns across content, SEO, SEM, social media, and paid media.

Content & Brand Marketing

Develop and manage Acoru’s content marketing across the funnel to educate, engage, and convert.

Ensure consistency of voice, design, and messaging across all digital touchpoints.

Strengthen Acoru’s brand presence in the banking, cybersecurity, and fraud prevention ecosystem.

Leverage HubSpot for inbound marketing, campaign automation, and CRM integration.

Performance & Analytics

Define KPIs and track performance across digital channels using HubSpot, Salesforce, and Google Analytics.

Build dashboards, analyze results, and translate data into actionable insights.

Apply A / B testing and attribution models to maximize conversion and ROI.

Partner with sales, product, and leadership teams to align marketing initiatives with company goals.

Contribute to a collaborative, agile culture focused on experimentation and growth.

3+ years of experience

in B2B digital marketing, with a proven track record in

banking, cybersecurity, fraud prevention, and / or AML industries (mandatory).

~ Strong understanding of which B2B marketing channels perform best in our industry—and why.

~ Comfortable balancing

strategic planning and operational execution

, able to design and implement digital initiatives end-to-end.

~ Demonstrated success in

SEO and SEM

, driving measurable organic and paid results.

~ Advanced proficiency with

HubSpot

, including campaign automation, workflows, lead nurturing, scoring, and reporting.

~ Experience managing

HubSpot–Salesforce integrations

, including field mapping, lead lifecycle management, and database hygiene.

~ Skilled in using

Google Analytics, SEMrush, and LinkedIn Campaign Manager

for optimization and performance tracking.

~ Proven ability to define

KPIs

, interpret data, and present

actionable insights

to leadership.

~ Strong

analytical, communication, and storytelling skills

, with attention to consistency and brand voice.

~ Comfortable working in a

fast-paced, early-stage environment

with high ownership and autonomy.

~ Experience running and optimizing

LinkedIn Ads and Google Ads

campaigns integrated into inbound workflows.

~ Ability to conduct

A / B testing

on forms, CTAs, emails, and landing pages to improve conversion rates.

~ Fluent in

Spanish or Portuguese

is a plus.

If you’re excited about shaping Acoru’s digital presence and driving growth in the fintech and cybersecurity space, we’d love to hear from you.