Head of Marketing

Overview

As the Head of Marketing , you will be responsible for building the whole department, and executing a compelling and convincing marketing strategy to improve market knowledge and position our company as the number one aggregation platform. You will also analyze market trends, consumer insights, and competitor activities to inform strategic decisions and maximise ROI.

This position requires an innovative , results-driven leader with exceptional strategic thinking and communication skills . The ideal candidate will have a strong background in leading successful marketing initiatives , managing budgets , and fostering collaborative cross-departmental relationships in a fast-paced , growth-focused environment.

Responsibilities

• Create and develop Alea’s brand awareness in the market and position the company as market leader by developing comprehensive go-to-market strategy and marketing plans.
• Define Alea’s brand strategy and ensure its application internally and externally.
• Assist in generating content for social media campaigns as well as for press / media pitching.
• Collaborate with Art Director, sales, product, engineering, and leadership to drive new business, and own a pipeline number.
• Design cross-functional and cross-channel campaigns.
• Own the full customer journey through all marketing touchpoints.
• Manage online and offline campaigns to increase Alea’s recognition, consolidate the brand, and grow the client base by defining budget and expected results for all channels.
• Develop comprehensive go-to-market strategy and marketing plans.
• Define Marketing and department KPIs, monitor results, and report department performance to the COO and Board.
• Lead content generation strategy targeting clients and values, producing videos, website content, blog posts, conference presentations, infographics and brochures tailored to audiences and platforms.
• Drive growth in website traffic, lead acquisition and revenue.
• Lead and oversee product launches, global marketing activities, social media presence, and key customer events and conferences.
• Create and maintain a library of sales tools (case studies, elevator pitches, product overviews, brochures, presentations).
• Optimize marketing touchpoints using data across top-, middle-, and bottom-of-funnel channels with collaboration from sales.
• Plan and host online and offline events to deepen customer relationships and attract local prospects.
• Provide business cases outlining expected impact, required investment, and execution roadmap to empower decision making.
• Collaborate with sales to improve lead quality and with the Board to guide acquisition and engagement strategy.
• Develop tools and processes to monitor Marketing and Communications team performance and report KPIs.
• Coordinate marketing activities with key stakeholders, partners, and clients.

Required qualifications

Experience

Education

Skills

What We Offer

Seniority level

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