Social Media Analyst

Overview

We are looking for a Social Media Analyst for McCann Content Studios (MCS) . MCS is McCann’s global hub for social and influencer capabilities. MCS’s diverse mix of over 100 strategic thinkers, creatives, makers, innovators and cultural connectors have one simple mission – to build enduring brands on social.

Responsibilities

• Collecting and integrating data from multiple social platforms and sources (Excel, Google Sheets, CSVs, third-party agencies).
• Creating and maintaining dashboards in Looker Studio.
• Producing ongoing reports (bi-weekly, monthly) and campaign-specific reports (weekly, final).
• Interpreting both organic and paid social metrics across platforms (Facebook, Instagram, Twitter, YouTube, TikTok, Stories, Reels).
• Detecting insights through social listening tools : managing alerts, building queries, cleaning and categorizing mentions, and extracting conclusions.
• Collaborating closely with