Marketing CRM Lead

At KRAFTWERK Fitness Club , we have a clear mission : to reinvent the fitness experience. With over 30 fitness clubs across Germany and Spain and unstoppable international growth, we are looking for an exceptional Head of Marketing — a true strategic leader with a strong track record in the fitness, wellness, or lifestyle sector, capable of taking our brand to the next level from our HQ in Madrid .

We're seeking someone who doesn't just think in terms of campaigns, but in terms of growth, positioning, and large-scale brand leadership.

A professional with global vision, business mindset, and a strong execution drive.

Main Responsibilities :

• Define, lead, and execute KRAFTWERK's global marketing strategy, driving brand growth in Spain, Germany and across new international markets.
• Build and manage a high-performing marketing team, fostering innovation, excellence, and a results-driven culture.
• Design and coordinate omnichannel campaigns integrating performance, branding, PR, retail, influencers, and events.
• Strengthen a powerful and consistent brand identity across all touchpoints, reinforcing emotional connection with our members and partners.
• Manage the marketing budget strategically and analytically, ensuring profitability and maximum impact of every action.
• Oversee digital, CRM, and performance marketing strategies, enhancing member acquisition and retention.
• Work closely with the Operations team to deliver a 360o customer experience that sets a new standard in the fitness industry.

Key Requirements :

What We Offer :

If you have the experience, vision, and energy to lead the future of fitness —

We want to meet you.