Crm Specialist

At ING we are looking for a CRM Specialist

Your role and work environment :

We are looking for a talented and enthusiastic CRM Specialist to join our Customer Engagement Comms Strategy Team of Customer Interactions & Monetization Tribe

Customer interactions & Monetization Tribe is focused on giving our clients relevant communications anytime, anywhere. In order to achieve this mission, we are looking for a Customer Journey Expert who help us to manage, define and deliver the best communication strategy to achieve the business goals, while boosting our client satisfaction and engagement

As an expert, you will deliver all the necessary business know-how and skills within the Squads to realize the shared purpose.

Your key responsibilities :

For us a CRM Specialist is someone who :

• Knows how to personalize and be relevant in each communication between our clients and ING
• Considers the data and a deep understanding of the customer journeys to help them make the best decision using the most appropriate communication trough the different existing channels.
• Manages client’s communications and is able to define a client-oriented contact strategy that prioritizes the detection of real time events trough digital channels and mobile
• Defines campaigns with the business lines, knows the target of them, and chooses the best moment considering the global communications strategy of ING.
• Is focused on the client and follows the saturation and frequency rules stablished in our strategy, while keeping the sight on the business needs
• Supervises the communications to measure their effectiveness and the value added for our clients, identifies improvements needed, and proposes solutions in a continuous feedback cycle.
• Knows and is able to use all the necessary tools to be able to communicate with clients

What are we looking for?

Want to know if this job is made for you? These are some of the qualities that we value the most for this role. And if the shoe fits… don’t hesitate to apply!

What do we offer?

The time you spend at work, the challenges you face or the lessons you get are very important, but… What about your personal life? At ING we want your work to fulfill you in every way, and that is why we take care of even the smallest details.

Check out what is waiting for you!

Be flexible my friend.

Our model is all about flexibility and accountability. Keeping both our customers and our colleagues’ needs in mind, you determine together which days you work at home and which you come to ING MAD to offer your best self. Do your thing.

Restaurant card.

So that thinking about what to have for lunch doesn’t take up your time or your cravings.

Our house will be your home.

In our offices you can find electric mobility solutions, doctor, hairdresser, gym, The Good Service (to help you with your errands) and much more!

Health insurance.

For you and all your family (spouse / partner and children).

Life insurance.

We help you protect what matters most to you.

Flexible remuneration.

In addition, you will enjoy our flexible remuneration model, through a more tax-advantaged way, you will be able to access other services such as nursery, transport card, training aids…

Free company shuttle.

It doesn't matter where you live. We have 6 routes (North, Central, South, A5, A42 and A6) to get you to our ING office in Madrid comfortably.

Banking benefits.

Special loans with more beneficial conditions.

Special mortgage conditions after 6 months working at the