Trade Marketing Manager

We are looking for a passionate and driven Trade Marketing Manager to lead and oversee our Spanish Trade Marketing operations.

The position is based in our Madrid office - Hybrid 3 days in the office.

OVERVIEW :

Reporting to the Trade Marketing Director, you will play a critical role in shaping our go-to-market strategy, working cross-functionally to deliver compelling shopper experience and drive growth across all retail channels in Spain

Here are some of the EXCITING things you'll get to do :

• Team Leadership : Lead and develop a high-performing team of Trade Marketing Managers, working closely with Sales to align on and execute joint business plans that drive revenue and market share.
• Strategic Planning : Build and execute a comprehensive Trade Marketing plan tailored to the Spanish market, aligned with the overarching UK and EU marketing strategies.
• Retailer Collaboration : Own and drive Joint Business Plans (JBPs) with key Spanish retail partners.
• Go-to-Market Execution : Plan and implement launch strategies, in-store activations, and online campaigns aligned with SharkNinja’s brand positioning.
• Consumer Engagement : Develop creative and localized campaigns to increase product awareness, engagement, and in-store / online conversions.
• Events & Trade Shows : Identify, plan, and execute participation in relevant trade shows and retailer events that support revenue objectives.
• Point of Sale Optimization : Evaluate current POS tools and implement improvements; define and monitor key success metrics (e.g., NPS, DAS).
• Digital Retail Strategy : Lead the strategy and execution of Brand Shops and digital merchandising across e-retailer platforms.
• Retail Data Management : Ensure accurate and timely product data is provided to retail partners for listings and online experiences.
• Budget Ownership : Manage retailer coop budgets to support trade marketing initiatives and maximize ROI in collaboration with retail partners.

Key Attributes & Skills :