Overview
The Senior eCommerce Category Manager will be responsible for leveraging data and insights to deliver an eCommerce category strategy that supports both category and Kraft Heinz financial growth goals with Walmart. This role acts as the trusted digital expert for the Walmart site merchandising and eCommerce team, influencing digital shelf fundamentals, search, and online merchandising to drive category strategy across digital touchpoints.
Responsibilities
- Act as the Digital Category Expert and trusted advisor to Walmart site merchandisers and merchants to support strategic business and site planning, enabling eCommerce goals of sales growth, online penetration, and category share targets.
- Provide objective, comprehensive, consumer-based insights and actionable recommendations using tools such as retailer data, internal / syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel, and in-store execution opportunities).
- Lead the team to deliver site merchandising strategies and executional elements like macro site planning, digital food aisle merchandising, search standards, tentpole hubs, and promotional pinning.
- Collaborate across functions and stakeholders to align and execute digital category initiatives effectively.
- Identify digital growth opportunities using tools like Mekko PPT Charts, PowerBI, Tableau, and Excel, and present insights through advanced storytelling.
Experience & Skills
Highly analytical with experience leveraging data sources such as retailer data, digital analytics, and shopper insights.Strong storytelling skills with visual tools like PowerPoint and Mekko, and a customer-focused presentation style.Problem-solving, analytical skills, intellectual curiosity, and ability to manage multiple priorities.Ability to thrive in ambiguity, with a proactive approach to defining the future of digital category management.Leadership skills with the ability to influence and drive change.Work Environment & Schedule
This role is based in a normal office environment with limited travel, requiring a salaried, exempt schedule to meet expectations.
Our Total Rewards include flexible programs supporting diverse needs, including health coverage, wellbeing resources, and financial benefits.
Location : Rogers Sales
Kraft Heinz is an Equal Opportunity Employer
#J-18808-Ljbffr