Business Development Representative (f / m / d)

Role Description

As a Business Development Representative, you will be on the front line when it comes to identifying new customer potential. With smart and structured initial contacts, you ensure that prospects turn into high-quality leads that our sales team can successfully close. With your talent for engaging conversations, strategic approach, and genuine interest in digital solutions, you lay the foundation for our sales success. Sounds exciting? Then keep reading!

Responsibilities

Identify potential target accounts based on the Ideal Customer Profile (ICP).

Research and contact relevant decision-makers (e.g. CEOs, CTOs, CIOs, CDOs, Heads of IT, process owners) via email, phone, or LinkedIn.

Develop and execute multi-step outbound sequences (email, calls, social touchpoints) and qualify leads according to defined criteria (e.g. BANT, MEDDPICC light).

Schedule meetings for our sales team (Sales Executive or VP Sales) and document all activities in the CRM (e.g. Salesforce).

Work closely with the marketing team, provide feedback on campaigns, and share valuable input for new content.

Take part in our regular standups, pipeline reviews, and actively contribute to the continuous improvement of our outbound playbook.

Qualifications

A completed degree or equivalent training in sales, marketing, or a related field, along with initial experience in sales, customer interaction, or a sales-related role, ideally in a B2B environment.

Strong communication skills, persistence, and the ability to clearly convey value.

A self-driven, structured working style with accurate CRM data maintenance.

Genuine interest in digitalization, IT processes, and new technologies.

Familiarity with tools such as LinkedIn Sales Navigator, HubSpot, or Salesforce, or strong motivation to master them.

Fluency in German; English skills are a plus.