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GPD Strategy and Marketing Lead, Dermatology (External Engagement)

GPD Strategy and Marketing Lead, Dermatology (External Engagement)

TakedaMadrid, Madrid, España
Hace 17 horas
Descripción del trabajo

Overview GPD Strategy and Marketing Lead, Dermatology (External Engagement). Takeda Madrid, Community of Madrid, Spain.

Join to apply for the GPD Strategy and Marketing Lead, Dermatology (External Engagement) role at Takeda .

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By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description At our heart we : are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.

Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have?

About the Role : The Senior Director, GPD Strategy and Marketing Lead, Dermatology leading on External engagement, offers a unique opportunity to shape Takeda\'s first commercial footprint in Dermatology through engagements on national congresses, regional conferences and leading commercial Advisory Boards, and peer-to-peer (P2P) engagements. You will lead pre launch non-promotional and post-launch promotional initiatives by developing and executing strategic marketing plans for educational programming and conference participation. This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence). The MCE Team enables patient-focused marketing and agile commercial execution by co-creating and amplifying content, capabilities, and insights across GPD. The GPD Strategy and Marketing Lead, Dermatology, supports to further develop and refine the brand strategy and enable LOC franchise success via External engagement.

Thought Leader Engagement Engage with national and regional dermatology Key Opinion Leaders (KOLs) and Experts in Psoriasis through congresses, conferences, and digital platforms to foster advocacy and co-create educational initiatives

Insight Generation Systematically collect, analyze and share insights on treatment trends, unmet needs, and brand perceptions from HCPs, KOLs, and patient communities to incorporate into strategic planning and tactical execution incl facilitating commercial advisory boards.

Customer engagement strategy Champion Communication strategy and creation, execution, and communication of congresses, conferences, advisory boards, and peer-to-peer (P2P) engagements for the dermatology brand

Cross-functional Collaboration Collaborate with Medical Affairs, cross-functional teams, and Patient Advocacy & Services to ensure compliant, ethical, and impactful KOL interactions and drive optimal patient experience

How you will contribute External HCP Engagement

Proactively identify, map, and build relationships with national and regional dermatology Key Opinion Leaders (KOLs) and Dermatologists treating patients with psoriasis

Able to communicate on a high quality exchange and challenge existing assumptions with strong influencing skills

Engage KOLs through congresses, conferences, advisory boards, and digital platforms, ensuring scientific exchange and alignment with brand objectives.

Facilitate two-way dialogue to capture expert perspectives, foster advocacy, and co-create educational initiatives.

Collaborate with Medical Affairs and cross-functional teams to ensure compliant, ethical, and impactful KOL interactions.

Gather, share and act on Insights

Systematically collect and analyze insights on treatment trends, evolving unmet needs, and brand perceptions from HCPs, KOLs, and patient communities.

Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands

Hold knowledge about the related psoriasis diseases, treatment approach, patient journey, competition, brand strategy and priorities

Use structured insight-gathering tools (e.g., surveys, interviews, digital listening) to inform strategic planning and tactical execution.

Conducting and facilitating commercial adboards & consultation programs

Translate insights into actionable recommendations for brand positioning, messaging, and future launch activities.

Share synthesized insights with LOCs and global teams to drive data-driven decision-making and continuous improvement.

Brand Strategy Execution

Localize and implement global brand strategies, ensuring relevance and resonance within the region.

Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands, with a focus on digital-driven strategies and execution.

Support the execution of peer-to-peer (P2P) programming, including speaker programs, educational events, and digital learning modules.

Monitor and measure the effectiveness of brand initiatives, adapting tactics to maximize impact and engagement.

Partner with LOCs and cross-functional teams to ensure consistent, high-quality delivery of brand messages across all channels.

External Stakeholder Engagement Strategy & Execution (Pre-launch Non-promotional and Post-launch Promotional, Omnichannel)

Design and execute a comprehensive external customer engagement strategy, leveraging both non-promotional (pre-launch) and promotional (post-launch) approaches

Develop omnichannel engagement plans that integrate digital, face-to-face, and hybrid touchpoints, tailored to HCP and patient needs.

Ensure compliant consent management and ethical standards in all customer interactions.

Lead the rollout of innovative digital campaigns, adapting global content for local relevance and optimizing customer journeys.

Continuously evaluate engagement effectiveness, using analytics and feedback to refine strategies and enhance customer experience.

Support global and regional cross-functional teams in driving GTM digital programs, enhancing LOC readiness, and aligning future launches with digital innovations in commercial excellence.

Foster expert-level omni-channel maturity across LOCs to execute customer-first digital commercial strategies.

Collaborate with cross-functional partners in Patient Advocacy & Services & digital health to define, design, and implement plan to ensure clear communication and utilization of services to drive optimal patient experience

Internal Communication & Community Engagement

Ignite the psoriasis community through clear, timely, and engaging internal communications

Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment.

Insights-for-Impact (I4I)

Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement.

Agency Ways of Working (AoR)

Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables.

Content Creation for Effective Communication

Create visually compelling strategic and concise narrative incorporating global narrative and external stakeholder insights and input, slides, and materials to ensure effective story telling

Develop and execute communication strategies to drive engagement and education on disease area and brand

Scaling content from GPLS, Cross functional team, US and LOCs integrating insights from external stakeholders

Alignment and Process Optimization

Scaling content from LOCs, Global, cross functional and the US

Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews).

Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms.

Change management and ways of working

Lead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model—ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.

Activate and embed the “GPD Way” of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.

Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub, reusable content frameworks, and diagnostics excellence to accelerate launch readiness and drive patient-centric innovation.

Skills :

Therapeutic & Market Expertise

Commercial Experience in dermatology (psoriasis preferred) required with existing ; with ensure deep understanding of the therapeutic area, stakeholder and its market dynamics.

Strong understanding of global healthcare markets (Europe, Canada, Asia, South America, Australia) and proven ability to commercialize assets and adapt strategies to local market dynamics.

Able to communicate on a high quality scientific exchange and challenge existing assumptions with strong influencing skills

Experience of patient engagement & services in psoriasis is an asset to ensure optimal patient experience – strong collaboration with Patient service Lead, Digital health and Patient Advocacy teams required

Gathering Insights

Ability to build customer networks, apply a 360° view of the customer,

Able to interpret information, data and customer insights and share these in a systematic way with the right internal stakeholder and acting on these shaping our strategy and tactical plans

Launch & Commercial Excellence

Proven launch experience at LOC, regional, and global level, ideally in Dermatology.

Familiar with brand and franchise strategies, lifecycle management (e.g., population expansion, pediatric launches), and aligning commercial strategies with business and financial performance goals.

Skilled at analyzing and synthesizing business data to generate insights and actionable strategies.

Digital & Technological Expertise

Ability to embed technology-forward and AI-enabled approaches (agentic AI tools, automated workflows, advanced analytics) to enhance decision-making, streamline operations, and personalize engagement.

Strong background in digital biopharma transformation, integrating digital and traditional pathways into operational priorities.

Leadership & Collaboration

Thrives in test-and-learn environments; demonstrates growth mindset, learning agility, and problem-solving skills.

Experienced in navigating complex matrix organizations, building trust-based partnerships across LOCs, regions, MCE, and Global teams.

Skilled in aligning diverse stakeholders and ensuring cross-functional collaboration with Medical, Compliance, and Commercial teams.

Communication & Change Leadership

Exceptional ability to craft and deliver clear, impactful communication tailored to diverse audiences.

Demonstrated capability in change management, driving adoption of new ways of working and maintaining alignment with evolving LOC market needs.

Passionate, results-driven leader with a high sense of urgency to deliver better outcomes for patients and create global impact

Empowering our people to shine : Takeda values of integrity, fairness, honesty, perseverance. Takeda fosters an inclusive, collaborative, and international work environment where teams are united by a commitment to improving people\'s health and creating a better future.

Diversity, Equality, and Inclusion : Takeda is committed to fostering diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Learn more at takedajobs.com

Locations : Zurich, Switzerland; Dubai, UAE; FRA - France - Paris; IRL - Dublin - Baggot Street; London, Great Britain; Madrid, Spain

Worker Type : Employee

Worker Sub-Type : Regular

Time Type : Full time

Seniority level Mid-Senior level

Employment type Full-time

Job function Marketing and Sales

Industries

Pharmaceutical Manufacturing

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