Principal Digital Product Manager - Demand

What’s WeRoad, you ask? Great question. In a nutshell : we do group adventures. We group strangers together and help them share incredible experiences around the world together. The result? Lifelong friendships that blossom from a group of people who didn't know each other a few days before. Lovely, aint it?

ABOUT WEROAD : CONNECTING PEOPLE, CULTURES, AND STORIES

Founded in 2017, WeRoad is a fast-growing startup that is disrupting the travel industry in Italy, Spain, UK, Germany, France and Switzerland!

With 200 team members and 3K Travel Coordinators, we’re a community of travelers who turn every trip into a life-changing experience. We connect like-minded millennials and send them on adventures to 300+ destinations worldwide.

We're on a mission to design and deliver experiences worth living and sharing, through rewriting the rules of the travel industry.

Sounds exciting? Before you apply, please read through our Cultural Manifesto

ABOUT THE ROLE

JOB TITLE : Principal P roduct Manager - Demand

This role belongs to TECH&PRODUCT department

LOCATION : Full remote or Hybrid (Milan)

Full remote preferred locations : France, Germany, Italy (Milan), Spain, UK.

TYPE OF CONTRACT : Permanent, full time

SALARY RANGE : 90-100K + BONUS + MEAL VOUCHERS

What you'll do :

Our Upper funnel demand team imagines the ideal experience for our consumers and works backwards, creating innovative products to delight our consumers as they search for our products and engage with our international websites

Develop strategic and empathetic insight for our consumers

Own and drive the overall roadmap for consumer engagement ranging from when they land on our website for the first time to when they decide the right product to buy which may last from a few days to several months

Lead initiatives to better match consumer intents in time and space with effective digital solutions that increase engagement and utility for our consumers

Maintain and prioritize the product backlog for driving business and user outcomes

Drive alignment across product teams (Technology, Design, User research) and key cross-functional partners (Marketing, Global Operations, Customer Support, Trust, etc.) to ensure initiatives are prioritized for wider roll-out or piloted to test and learn

Proven experience with end-to-end product delivery (including writing product requirements and specs, user stories, acceptance criteria, user flows, and wireframes)

Extensive experience with feature delivery and tradeoffs of a product

Extensive experience contributing to engineering discussions around technology decisions and strategy related to a product

Rapid prototyping, validate your strategy, run quick analyses and more using AI LLM-based tools

What we’re looking for :

8+ years of experience in product management roles in digital-first or technology-led PRODUCT companies.

Demonstrated success in crafting and scaling international consumer products , with measurable impact on user engagement and business KPIs.

Strong analytical mindset

Practical experience in user research and UI / UX

Hands-on experience across all stages of the product life cycle and in AI tools to boost individual and team productivity

Extensive experience working with cross-functional teams

Excellent project management, scheduling & prioritisation skills

You will love working at WeRoad if :

You dream big, aim higher, and push yourself beyond limits you didn’t think possible. Challenges excite you, and you’re hungry for the next win.

You want to be part of a young, smart, and fun team that shares your passion for travel. You thrive in a community of bold thinkers and doers who challenge and inspire each other.

You’re an entrepreneur at heart, take responsibility from day one, and move fast to make things happen.

You prefer adventure over routine and embrace the fast-paced, ever-changing ride of a scaleup. You make decisions quickly, test, learn, and adapt—because growth comes from action.

You believe in the power of people. Our WeRoaders and Travel Coordinators are at the core of everything we do, and you’re eager to be part of something bigger.

What we can offer

Performance-based bonus – An discretionary annual variable bonus, and based on performance and company results.

A free WeRoad trip every year – Choose your dream destination with €1,200 / year travel discount or travel even more as a Travel Coordinator.

Unlimited holiday – You are a master of your own time.

Opportunities to learn – We invest in your growth with training and learning opportunities.

New parent support – €3,600 / year for 3 years after birth or adoption (or prorated if your child is under 3 when you start at WeRoad).

Extra benefits – Meal vouchers (€8 / day – when applicable), a €1,000 bonus for your wedding or civil union, and one-off bonus when you hit 5 years with us.

Fun – A vibrant co-working space, team buildings and meet-ups.

Ready to apply?

The selection process will consist of :

introductory call with P&C

technical and background-based interview with Hiring Manager

Case Study / Second technical interview

Peer call with EM / Head of Tech

WeRoad is an equal opportunity employer : we consider for employment all applicants, regardless of their race, religion, color, ancestry, national origin, sex, sexual orientation, gender, gender identity, age, family status, political affiliation, disability, and any other legally protected characteristic.

Statistically speaking, women are less likely to apply for roles where they don't fit the job description perfectly. DON'T TRY AND BE PERFECT but just go for it and send your application regardless.

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