Head of Content & Creative

Overview Head of Content & Creative at Honest Greens

We are Honest Greens, an innovative, passionate, and rapidly expanding restaurant lifestyle brand with one mission : improve society through real food. We do things differently in our industry, embracing — and creating — new restaurant trends and technologies that allow us to make healthy food affordable, convenient, and incredibly delicious. We believe this will help people in our communities live longer, happier, and more sustainable lives.

Over the coming years, we will be scaling our restaurant, geographical, and digital footprint to ensure our customers can interact with our brand wherever they are. This is an amazing opportunity to join our journey as we build our product and scale globally.

We’re looking for a content-first leader with a strong creative mindset, team management experience, and a passion for storytelling through visuals and strategy. You won’t be building the brand from scratch, but you will bring it to life — leading a talented team and ensuring our creative output is consistent, bold, and aligned with our mission.

Responsibilities Lead and mentor a cross-functional content team, fostering creativity, accountability, and growth.

Oversee the execution of brand content aligned with our values, audience, and business goals.

Build and scale our content strategy, helping define core content pillars and messaging frameworks.

Develop and deliver 360° creative campaigns, from concept through production.

Collaborate closely with founders, marketing, and art teams to bring ideas to life across all customer touchpoints.

Lead and manage video productions and creative shoots with a strong eye for quality and storytelling.

Own and optimize the content calendar across channels, ensuring strategic cohesion and relevance.

Stay at the forefront of trends across social (TikTok, Reels, YouTube Shorts), culture, and technology.

Use data and performance metrics to optimize creative impact and guide future output.

Bring strong organizational leadership to creative workflows — improving efficiency, scalability, and clarity.

Be an ambassador for our culture and values, inside and outside the organization.

Skills & Qualifications 5+ years of experience in content, creative, or brand leadership roles.

Proven ability to build and lead large, high-performing teams (10+ people).

Strong track record of delivering content that’s both highly creative and strategically effective.

Deep experience in video production, editing, and storytelling.

Expertise in social-first content and deep understanding of Gen Z / Millennial audiences.

Ability to build content strategy and pillars that scale across platforms and formats.

Highly organized and proactive, with experience implementing creative processes and tools.

Background in lifestyle, food, wellness, fashion, or consumer brands (agency + in-house is a plus).

Benefits Free daily food in our restaurants

Internal growth opportunities

International, open-minded and unique team

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