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Digital Marketing Specialist

beBeeMarketingMadrid, España

Hace más de 30 días

Descripción del trabajo

Ommatidia LiDAR is a cutting-edge technology startup specializing in advanced laser radar systems, FMCW LiDAR, and multi-channel laser Doppler vibrometry.

We offer unparalleled precision in vibration measurement and 3D imaging.

Key Responsibilities

As a Marketing & Communications Coordinator, you will play a pivotal role in shaping and executing our digital marketing strategy, managing internal and external communications, and coordinating our presence at prominent industry events.

Develop a robust online presence by regularly updating our website, optimizing for user experience and SEO.

Oversee content creation and scheduling across social media and digital channels.

Create engaging digital content, including articles, newsletters, case studies, and technical posts.

Analyze digital metrics using tools like Google Analytics and report insights to management.

Coordinate internal communications fostering a positive brand culture.

Draft and distribute external communications, press releases, and announcements.

Maintain consistent branding across all company materials and platforms.

Plan, organize, and support our participation in international trade fairs, exhibitions, conferences, and webinars.

Coordinate event logistics, liaise with event organizers, booth designers, and suppliers.

Prepare promotional materials and demonstrations aligned with our strategy.

Follow up on event leads, assisting sales teams with CRM updates and outreach campaigns.

Create and update promotional materials (brochures, technical sheets, presentations, and videos).

Maintain an organized marketing asset library accessible to internal stakeholders.

Assist in generating targeted digital marketing campaigns and managing leads in coordination with the sales team.

Engage with relevant online communities, forums, and professional networks to enhance brand visibility.

Requirements

To succeed in this role, you should possess :

Bachelor's degree in Marketing, Communications, Business Administration, or related fields.

3-5 years' experience in digital marketing, communications, or events coordination.

Strong proficiency in digital tools : WordPress, Google Analytics, LinkedIn, Mailchimp, CRM systems, and graphic design software.

Excellent written and verbal communication skills in English (Spanish and other European languages a strong plus).

Highly organized with the ability to manage multiple tasks and meet deadlines effectively.

Ability and willingness to travel occasionally for events and fairs.

Demonstrated ability to work independently with a proactive approach to problem-solving.

Interest or prior experience in technology sectors such as scientific instrumentation, LiDAR or robotics will be advantageous.

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Digital Marketing Specialist • Madrid, España

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