Performance Marketer (Freelancer) – Paid Media

Overview

Performance Marketer (Freelancer) – Paid Media at Webfleet. We are looking for a Performance Marketing Freelancer with strong expertise in paid media and a passion for demand generation and brand building. You will work in the Upper Funnel Squad at our Barcelona office, combining brand awareness and demand generation to grow Webfleet’s visibility, trust, and engagement among target B2B audiences who are not yet in-market. You will join a dynamic, cross-functional team and report to the squad’s internal digital marketer, collaborating with the SEO Squad, Creative team, and Product Owner.

What you’ll be doing

• Plan, launch, and optimise TOF and MOF paid media campaigns across LinkedIn, Meta, YouTube, Display and Reddit—including amplification of thought leadership content (PR, reports, interviews, case studies, webinars) and support for growing Webfleet’s owned channels (e.g. LinkedIn newsletter and Page followers).
• Build and refine audience segments based on firmographics, job roles, interests and intent signals.
• Run lead generation campaigns using forms, gated content, and retargeting flows to convert awareness into MQLs.
• Track, analyse, and report on standard funnel KPIs (reach, video views, engagement rate, retargeting pool growth, CPL, MQL-to-SQL) and upper-funnel metrics relevant to AI-driven landscapes (e.g., brand citation share).
• Recommend and test landing page improvements in collaboration with internal stakeholders and designers.
• Deliver performance insights to optimise channel mix, creative strategy and targeting.
• Coordinate test-and-learn experiments with the internal digital marketer to drive ongoing performance improvement.

What we expect from you

Why you’ll love working with us

The good stuff

Who we are

Webfleet is Bridgestone’s globally trusted fleet management solution. More than 50,000 businesses use it to improve fleet efficiency, support drivers, boost safety, stay compliant and work more sustainably. Webfleet contributes to The Bridgestone E8 Commitment across eight focus areas : Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment. For more information, visit webfleet.com. Follow us on X : @WebfleetNews and LinkedIn @Webfleet.

How to apply : Please apply and upload your CV. Pre-employment screening might be part of the selection process. We are an equal opportunity employer and value diversity. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.

Notes

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