Director Portfolio Communications - Women'S Health

Overview

Exactius works with companies to solve complex digital marketing challenges and achieve ambitious growth goals. We bring executive leadership and cross-functional execution teams that can not only form the strategy but can execute and deliver the result. Our teams include a proven performance marketing CMO, along with campaign and CRM managers, conversion and product managers, data scientists, front / back end developers and creative teams as necessary. Those teams are supported by a proprietary technology that supports the need for advanced analysis and real-time optimization. Exactius is an extension of your internal teams with one goal in mind : grow faster and be more profitable.

Description

As a CRM Manager at Exactius, you are a motivated and creative 'A' player with a passion for CRM and email marketing. You thrive in a fast-paced environment and want to work with high-growth international brands. A self-starter, you take ownership of projects and leverage your deep technical expertise in Klaviyo to scale personalized campaigns across email, SMS, and push notifications.

You’ll design end-to-end campaigns that drive conversions and customer retention, leveraging your understanding of customer intent funnels, lifetime value, and churn. With a collaborative mindset, you\'ll work closely with the team to optimize customer journeys for maximum impact. Your project management and communication skills will ensure the timely execution of CRM initiatives.

At Exactius, you’ll continuously explore new tools and strategies to stay ahead, combining strategic thinking with hands-on execution. As a remote worker, you’ll maintain a healthy work-life balance while staying responsive during key moments and providing support during critical times. If you’re ready to make a real impact in a high-growth environment, Exactius is the place for you.

Responsibilities

• Manage the end-to-end creation and deployment of personalized campaigns across email, SMS, and push.
• Work with the team to plan and execute CRM strategies focused on user conversions and retention.
• Leverage deep technical knowledge of Klaviyo to scale CRM efforts and improve personalization strategies.
• Design, manage, and execute A / B testing, multivariate testing, and segmentation experiments, while identifying KPIs to track results.
• Use data sources like Count to analyze CRM metrics, adjusting strategies to optimize engagement, revenue growth, and meet business goals.
• Participate in meetings to improve CRM functions, troubleshoot challenges, and brainstorm new customer engagement methods.
• Respond to urgent tasks and provide support during high-traffic periods or system performance issues.
• Explore new technologies, platforms, and channels to effectively engage audiences (e.g., Dynamic Yield integration with Klaviyo).
• Stay updated on CRM trends to propose innovative strategies for program efficiency.

Qualifications

Benefits

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