Head of Brand, Marketing and Digital

Our client has a strong reputation for delivering high-quality, innovative building solutions across the globe and is now entering a new phase of growth. As the Marketing Director, you will lead the development and execution of integrated product marketing strategies that drive market share, customer engagement, and long-term brand equity.

Responsibilities

• Lead the strategic planning and execution of product marketing initiatives across key product lines in construction materials.
• Define product positioning, value propositions, and go-to-market strategies aligned with commercial objectives.
• Spearhead market intelligence efforts—monitoring trends, customer insights, and competitor activity to guide decision-making.
• Oversee campaign planning, content development, and channel strategy (including digital, events, and trade marketing).
• Manage and develop a high-performing marketing team and agency partners.
• Monitor performance metrics and optimize strategies to maximize ROI.

Qualifications

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