Senior Manager, Account Based Marketing

Overview

Join to apply for the Senior Manager, Account Based Marketing role at NTT DATA, Inc.

Get AI-powered advice on this job and more exclusive features.

Make an impact with NTT DATA

Join a company that is pushing the boundaries of what is possible. We are renowned for our technical excellence and leading innovations, and for making a difference to our clients and society. Our workplace embraces diversity and inclusion – it’s a place where you can grow, belong and thrive.

Key Responsibilities

• Program Strategy & Execution
• Design, implement, and oversee strategic 1 : 1 ABM and 1 : Few industry programs aligned with regional and country business priorities.
• Collaborate with country marketing, campaign CoE, and global ABM / industry teams to ensure alignment of objectives, client needs, and execution.
• Actively manage a selection of high-priority accounts and industry programs to model best practice delivery.
• Governance & Operating Model
• Ensure consistent application of global ABM and industry marketing methodologies across the region.
• Lead the continuous evolution of the regional operating model, improving governance, scalability, and time-to-impact.
• Establish clear visibility of plans and impact across regional and country programs.
• Performance & Measurement
• Define and monitor measurable objectives linked to global marketing KPIs, capturing program impact on relationship, reputation, and revenue.
• Own the regional ABM pipeline target, ensuring effective tagging and reporting of marketing-impacted pipeline.
• Share insights and feedback to refine global and regional strategies, ensuring data-driven improvement.
• Collaboration & Communication
• Build strong alignment with business leadership, account teams, and country marketers to ensure program relevance and adoption.
• Serve as the primary liaison between global industry teams and regional / country industry marketers, ensuring the right accounts are included in programs and countries are effectively opted in.
• Communicate regional results, best practices, and recommendations to senior stakeholders and global teams.
• Content, Best Practice & Knowledge Sharing
• Identify opportunities to reuse content, assets, and strategies to accelerate program execution and improve ROI.
• Champion best practices and act as a regional subject matter expert in ABM and industry marketing methodologies.
• Support global campaigns and brand initiatives by tailoring content and tactics for industry and account contexts.
• Team Leadership & Development
• Lead and develop the European ABM & industry marketing team, ensuring clarity of roles, delivery excellence, and professional growth.
• Provide coaching, feedback, and career development opportunities while fostering a collaborative, high-performance culture.
• Represent team feedback internally, ensuring effective two-way communication with senior stakeholders.
• Budget & Resource Management
• Manage regional budgets for ABM and industry marketing, ensuring accurate forecasting, contract compliance, and ROI measurement.
• Oversee third-party services, ensuring procurement processes are followed and investments deliver measurable business outcomes

Knowledge and Attributes

Academic Qualifications and Certifications

Required Experience

Workplace type : Hybrid

About NTT DATA

NTT DATA is a $30+ billion trusted global innovator of business and technology services. We serve 75% of the Fortune Global 100 and are committed to helping clients innovate, optimize and transform for long-term success. We invest over $3.6 billion each year in R&D to help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have diverse experts in more than 50 countries and a robust partner ecosystem of established and start-up companies. Our services include business and technology consulting, data and artificial intelligence, industry solutions, as well as the development, implementation and management of applications, infrastructure, and connectivity. We are also one of the leading providers of digital and AI infrastructure in the world. NTT DATA is part of NTT Group and headquartered in Tokyo.

Equal Opportunity Employer

NTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

Third parties fraudulently posing as NTT DATA recruiters

NTT DATA recruiters will never ask job seekers or candidates for payment or banking information during the recruitment process, for any reason. Please remain vigilant of third parties who may attempt to impersonate NTT DATA recruiters—whether in writing or by phone—in order to deceptively obtain personal data or money from you. All email communications from an NTT DATA recruiter will come from an @nttdata.com email address. If you suspect any fraudulent activity, please contact us .

#J-18808-Ljbffr