Country Manager, Iberia

Lead ZURU’s Iberian Expansion Strategy

About ZURU

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company : ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

For more information, visit www.zuru.com.

Position Overview

You will lead and grow our Spanish and Portuguese business. This senior leadership role carries full P&L responsibility and is central to ZURU’s ambition of scaling our presence across Southern Europe. You will work hand-in-hand with top retailers, oversee commercial execution, and ensure the Iberian business is tightly connected to ZURU’s wider European strategy.

Lead ZURU’s Iberian business with responsibility for sales, commercial planning, and P&L delivery.

Deepen retailer partnerships and build strong joint business plans with leading players in Spain and Portugal.

Expand market presence by unlocking new listings, channels, and opportunities for our growing portfolio.

Translate global brand plans into local wins, ensuring execution is best-in-class both online and in-store.

Act as ZURU’s senior representative in-market, ideally Madrid-based, embedded with your team and close to retail partners.

Position Impact

Deliver annual revenue and margin targets, ensuring Iberia continues on its growth trajectory.

Build and execute strategic account plans across key retailers, driving share gains in core categories.

Strengthen commercial processes — forecasting, pricing, promotions, and profitability management.

Champion brand launches across Iberia, ensuring campaigns land with maximum visibility and impact.

Represent the Iberian business at ZURU’s EU summits and global trade fairs, contributing to the broader European strategy.

Lead and develop the Iberian sales team, building a high-performance, customer-centric culture.

Role & Responsibilities

P&L : Full ownership of the Iberian P&L and commercial strategy.

Retailer engagement : Lead top-to-top meetings, negotiate annual terms, and manage joint business planning.

Category development : Leverage data and insights to drive merchandising, shelf presence, and online excellence.

Team leadership : Recruit, coach, and inspire local team members to deliver ambitious growth goals.

Cross-functional collaboration : Partner with ZURU’s European leadership, China merchandising, supply chain, and marketing teams.

Market expansion : Identify and open new retail, e-commerce, and distribution opportunities across Iberia.

Skills & Experience

10+ years’ experience in sales or commercial leadership, ideally within toys, FMCG, or consumer goods.

Proven track record of delivering P&L growth and scaling businesses in competitive retail markets.

Strong network and credibility with major Iberian retailers.

Exceptional negotiation, commercial acumen, and financial literacy.

Demonstrated ability to lead teams, manage stakeholders, and drive alignment across markets.

Fluent in Spanish and English (Portuguese a plus).

Madrid-based (preferred) or willingness to relocate.

LIFE@ZURU

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

What We Offer

Culture for Growth

Surrounded by an A Player Team

Competitive Remuneration

ZURU – Tomorrow Reimagined

ZURU.com

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