Senior Marketing & Demand Gen Manager

About BrandBastion

BrandBastion helps the marketing teams of leading brands such as Netflix, Uber, Sephora and Calvin Klein grow through social engagement. Our AI-powered solution help brands moderate, engage, and analyze billions of comments on social media across the globe.

The Opportunity : Are you ready to market to some of the world's best marketers?

We’re looking for a Senior Marketing & Demand Gen Manager to own the full marketing funnel - from brand communication and website through lead generation, nurture, and revenue attribution. This role is key to reigniting a steady flow of qualified leads across mid-market and enterprise.

You’ll manage a Brand Marketing Manager, Senior Graphic Designer, external demand-gen agency, and potential PR / communications partners, reporting directly to the CEO & Founder Jenny Wolfram (based in LA).

You’ll roll up your sleeves to execute across channels while managing a small internal team and external agencies. This is a builder role - not just managing agencies or delegating strategy, but actively testing, crafting campaigns and messaging that move the needle.

Key Responsibilities

• Strategy & Leadership : Build a 12-month marketing plan that aligns with ARR goals; evangelize data-driven, test-and-learn culture. Translate our GTM vision into industry-vertical marketing plans, owning ICP definition and alignment across marketing and sales efforts.
• Campaign Execution & Ops : Own end-to-end execution of integrated campaigns (paid social, SEM, email, webinars, ABM) — write briefs, QA creatives, launch ads, set up landing pages, report on performance.
• Brand & Messaging : Sharpen our positioning vs. key competitors; ensure consistent storytelling across web, social, PR, and sales collateral.
• Content & Communications : Work with Brand Marketing Manager on editorial calendar (blogs, case studies,, thought-leadership); manage PR firm / freelancer / internal efforts to land Tier-1 coverage.
• Digital & Web : Own site experience, CRO, SEO, and marketing tech stack.
• Team & Agency Management : Coach and develop in-house talent; set clear SLAs and goals for agencies; manage budget.
• Field Marketing & Events : Plan and execute webinars, virtual events, partner activations, and field campaigns that support pipeline goals across enterprise and mid-market segments.

Requirements

Benefits

At BrandBastion, high performers shape their own path. You’ll have opportunities to :