Empresas : Minor Hotels Europe & Americas
A F&B Cluster MarCom (Food & Beverage Cluster Marketing & Communications Manager) is responsible for developing and executing marketing and communication strategies for the food and beverage outlets across multiple hotels within a cluster or region. Here's a brief definition in English :
Qué tendrás que hacer?
Definition of the Marketing & Communication Plan for Outlets
- Establishment of the Marketing & Communication plan.
- Plan creation.
- Plan monitoring.
- Plan adaptation throughout the year.
Branding and Concept
Ensure visual and conceptual consistency for each outlet.Development of all stationery and communication / marketing materials required for each restaurant.Digital Communication
Supervise publications, materials, and shootings. Control monthly publication calendars.Coordinate with agencies and the e-commerce team.Optimize presence on key platforms (websites, Google Business Profile, reservations).PR
Coordinate the PR plan of each outlets hotel.Draft / Review press releases.Organize national and international press trips to promote the restaurant.Hosting : receiving journalists and influencers.Development of gifts for clients or press.Collaborate on national and international Press Trips organized by BU or RO where the hotel, and therefore the restaurant, is promoted.Campaigns and Activations
Ensure proper implementation of promotions and events.Analysis and Visibility
Establish KPIs, track them, and consolidate reports.Verify updates of websites, apps, and basic SEO.Analyze competition and digital trends.Regional and Cross-Functional Coordination
Align the strategy of the different outlets under a unified brand vision.Share best practices among hotels and ensure consistency across all markets.Management of Suppliers and External Agencies
Select, coordinate, and follow up with PR, social media, and design agencies.Validate deliverables and ensure compliance with timings and budgets.Budget and Reporting
Establish the annual budget of each restaurant in collaboration with the GM, Revenue, and F&B department.Control the assigned marketing investment.Prepare consolidated reports by country / region for Management and BU.Reporting
Direct reporting to the GM.Qué buscamos?
Skills
Excellent capacity to plan, organize and manage priorities;
Strategic thinking, in line with brand positioning and business objectives.Service oriented personStrong sense of aesthetics and creativity.Excellent communication skills, verbal and written, in Spanish and English;Experience / knowledge of graphic design toolsPrior experience in Hospitality and Tourism / Gastronomy / Luxury experienceSpanish mother tongue is mandatory plus high level of EnglishQualifications
Master / Bachelor's Degree in Marketing or CommunicationMinimum 2 years of experience in similar positionPor qué elegirnos?
At Minor Hotels Europe & Americas, we are committed to shaping exciting careers around the world and fostering cross-cultural experiences. Our journey is driven by the passion and dedication of our amazing teams, who also enjoy exclusive benefits such as :
Global experience a diverse team representing over 150 nationalities.Challenging professional development opportunities , both nationally and internationally.A wide range of training programs to enhance skills.Well-being initiatives , including flexible working conditions.Employee recognition programs , such as our Memorable Dates.Opportunities to make a difference through our sustainability program and volunteering initiatives.Employee rates and promotions , with discounts at our hotels worldwide and exclusive perks through our corporate loyalty program.Requisitos :
