Senior Growth Marketing Manager

ANYbotics is a fast‑growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 200 people and work on cutting‑edge robot technology.

Your Opportunity The marketing team is in build‑mode. With a new senior product marketer and a content lead, we’re now hiring an experienced Growth Marketer who can connect it all into a repeatable pipeline machine. This is a hands‑on, high‑impact role. You’ll build and run our growth marketing function end‑to‑end, with a focus on account‑driven go‑to‑market, lifecycle nurture across long, multi‑stakeholder buying cycles, event‑to‑pipeline orchestration (trade shows, roadshows, webinars), full‑funnel analytics and reporting, and partner and ecosystem campaigns that expand reach and accelerate adoption.

You’ll partner closely with sales on high‑ACV enterprise deals in asset‑heavy industries (energy, chemicals, utilities, mining) and ensure that marketing’s campaigns, events, and content consistently turn into qualified opportunities.

Your Contributions & Responsibilities

Growth Marketing Strategy : Set channel strategy and plan campaigns to meet pipeline and revenue goals

Channel Ownership : Be proficient in at least 2 areas of growth marketing with working knowledge across all. Core areas : ABM / ABX, Email & Lifecycle Marketing, Ops & Analytics, Event & Ecosystem Campaigns, Content Distribution, Paid Media

Own the Martech Stack : Manage and optimize HubSpot, AI outreach and intent data software, and future tools. Experiment with modern tactics such as automated outbound, signal‑based campaigns, and ABX personalization

Build the Function : Start as a team of one, supported by contractors / agencies. Over time, hire and manage additional growth marketers as we scale

Cross‑functional Leadership : Collaborate on growth strategy across the company, align with sales on account priorities, partner with product marketing on launches, and amplify content across channels

Account‑Driven GTM (ABM / ABX) : Use modern tools & AI to source data and create account tiers, run personalized and signal‑based campaigns to reach our core audiences, and improve overall efficiency

Marketing Analytics : Define KPIs and build full‑funnel dashboards to help us measure, optimize, and scale our marketing efforts. Report on performance to the executive team

Events & Ecosystem Campaigns : Orchestrate campaigns around trade shows, road shows, webinars, and partner events. Connect activities before, during, and after to pipeline outcomes

Lifecycle Marketing : Build and run multi‑touch nurture programs for complex buying committees — from awareness through deal acceleration and expansion

Content Distribution : Ensure webinars, case studies, and thought leadership are distributed across email, social, and ABM plays to reach target accounts

Website & Digital : Ensure accurate tracking, routing, and personalization for target accounts. Optimize website as a credibility and conversion layer

Paid Media : Develop account‑focused paid strategies (SEM, LinkedIn, retargeting) to amplify awareness and engagement with key accounts

Marketing Ops : Own the marketing tech stack, add AI tools and make improvements as needed. Current stack : HubSpot and Apollo

Marketing to Sales Handoff : Define, operationalize, and continuously improve the marketing‑to‑sales handoff, ensuring account‑based campaigns translate into opportunities with clear ownership and feedback loops with account executives

Experience Needed

5+ years of marketing experience in B2B growth roles

Growth‑stage startup experience (Series A–C) : built campaigns and systems from the ground up for startups and scaleups

Industry experience and / or passion for deep‑tech or heavy industries is a plus

High ACV / Enterprise account‑driven GTM experience : understand complex, long‑cycle deals and how to market to both engineers and executives

ABM / ABX expertise : proven success building account lists, running multi‑channel plays with sales, and leveraging buying signals

Ops & Analytics strength : strong in HubSpot and related tools, attribution, dashboards, and data‑driven reporting

Proficiency in full‑stack modern marketing tools and AI : know what tools to use and how to use them, or can figure it out quickly

Event & Ecosystem campaigns : track record of turning trade shows, roadshows, webinars and partner events into measurable pipeline

Hands‑on execution mindset : able to operate as a one‑person growth team initially, while scaling with agencies / contractors and eventually hiring

Audience‑first approach : design campaigns around the needs and decision cycles of buying committees, not channels

High quality bar : have developed growth marketing strategies and tactics that put the customer first and understand how to hit revenue goals at the same time

Strategic and scrappy : excited about building our growth engine, set goals and budgets, prioritize initiatives, and report on key metrics to the entire company

Location & Availability This role is based in Barcelona, Catalonia, Spain. You’ll need the legal right to live and work in Spain. This is not a remote position; relocation support may be provided if you’re open to moving.

Additional Information We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

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