SENIOR MANAGER DIGITAL MARKETING GDM

Working at Freudenberg : We will wow your world!

Responsibilities

Key Responsibilities

Support the Director Brand to develop and implement the group-wide, global digital communications strategy on the basis of the existing brand strategy

Lead the online communication and digital advertising projects – from the Concept to the international roll-out following the customer journey

Consultancy of the local Marketing teams in the adaptation of the digital strategy according to their country-specific needs and products

Develop global guidelines for web-based marketing (SEO / SEM, marketing database / social media) in order to create unique user experience and optimize sales

Lead the flexibly- adaptive Content strategy based on the Customer Journey in main markets

Additional Responsibilities

Identify trends and insights in Digital Brand Mgt., and elaborate concepts and proposals how to optimize relevance, brand fit and overall performance

Support in the planning and execution of local digital Marketing activities, incl. media planning

Review digital agency set up and build network

Lead the service providers (from creative digital agency, central SEO agency, to media agencies) and develop and implement local guidelines

Organisation

Direct reporting line : Director Brand and communications

Number of direct reports :

Interactions (internal & external)

BDG

Brand and Communication team

E-commerce team

Local Operations (Countries)

Agencies

Freudenberg Corporate and other Freudenberg Business Groups

Qualifications

Professional Experience and Education

Degree in Economics / Business Administration with focus on Marketing, ideally Digital Management, Communication or Media management

Minimum 5 years job experience – with Category insights (FMCG, Non-food) as an advantage – with a proven track record in digital marketing, media management and ideally SEO

Good Technical knowledge of all relevant tools for analytics and data management

Experience in supervising outside vendors and agencies

Specific skills and knowledge

Experienced in identifying target audiences and running global digital campaigns, landing page content, user funnels and social media content

Ability to think in brands, digital trends and the changes of consumers

Strong analytical and interpersonal skills

Strong communication skills towards multiple stakeholders

Coordination and project management skills

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Home and Cleaning Solutions Iberica S.L.U.

#J-18808-Ljbffr