Digital Performance Manager – Google, EMEA ANZ

Job Title Digital Performance Manager – Google, EMEA-ANZ

Location UK & Spain (Preferred) Remote

Employment Permanent

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT, BLACK+DECKER, CRAFTSMAN, STANLEY, CUB CADET, and HUSTLER.

The Job Are you passionate about driving digital excellence and shaping search strategies on a global scale? As a Google Campaign Manager, you will be responsible for leading our regional Always On Search Strategy across our different EMEA ANZ regions, optimizing performance and KPIs through your expertise in Google products and marketing analytics. Working closely with cross-functional teams, including Brand, Trade Marketing, and Digital, you’ll define priorities, drive traffic, and support local markets with creative, data-driven media solutions. This dynamic role offers the opportunity to shape our digital presence, foster collaboration, and unlock growth as we continue to roll out our search strategy to new markets in 2026.

Key Responsibilities Lead the brand’s paid search strategy to achieve digital KPIs and drive strong results in Google Ads, focusing on Search and other campaign types.

Collaborate with digital and media managers to educate stakeholders and define effective media strategies.

Implement, optimize, and monitor campaigns, establishing best practices and driving continuous improvement through testing and analytics.

Present strategic insights and campaign performance to executives, ensuring alignment on KPIs and marketing objectives.

Partner with agencies and analytics teams for campaign setup, tracking, and performance measurement.

Qualifications Strong strategic insight, data analysis, and optimization skills, with expertise in multi-platform performance measurement.

Experience managing Always On Search Campaigns

Demonstrated success in improving marketing efficiencies and ROI / ROAS across international markets.

Advanced ability to analyze media metrics and deliver actionable insights for both paid and unpaid digital activities.

Solid track record of managing agency relationships and working within global, matrixed organizations.

Deep understanding of brand fundamentals and insights management.

Skilled in Google Ads, Search Ads 360, Google Analytics, Amazon AMS, and third-party measurement tools, with experience in advanced bidding strategies and automation.

Creative, proactive, detail-oriented team player with a consumer-centric, results-driven approach.

Proven experience planning and managing integrated, cross-channel campaigns in agency or in-house settings.

What You Will Get in Return This role offers a competitive salary and compensation package, along with the flexibility to balance personal commitments. You’ll have the chance to help build a world-class function, working with trusted brands that impact everyday life and business. If you’re seeking meaningful work and opportunities for growth, this position provides both challenge and a strong sense of connection to the company’s purpose.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn’t stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire.

What You’ll Also Get Career Opportunity : Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development : Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture : We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company : You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

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