Trade Marketing Campaign Specialist (B2B)

Overview

Marketing Campaigns Specialist (B2B Growth)

Exoticca is a pioneering online travel agency that has revolutionized the conception, production, and e-commerce of long-distance dream trips. At the core of Exoticca's brand equity is the commitment to "creating life milestones." We believe in delivering best-value trips, exploring unique destinations, curating extraordinary travel experiences, and demonstrating genuine care for both our customers and the planet. We are a professional, dynamic, multicultural team in rapid international growth, seeking new partners to help us create the best and most forward-thinking travel company of our generation.

As our Marketing Campaigns Specialist (B2B Growth), you will take ownership of the strategy and execution of multi-channel marketing campaigns (CRM, social media, and trade marketing promotions) to engage and grow our travel agent partners in markets including the US, Canada, UK, Spain, LATAM, and Australia. This role is both strategic and hands-on : you\'ll plan, prepare, execute, and review campaigns to ensure they are timely, effective, and aligned with business goals. If you are adaptable, detail-oriented, and have proven success in B2B marketing (ideally within travel or a related industry), this could be a great fit. We are looking for someone proactive and resourceful who can bring ideas to life and ensure flawless execution while anticipating new opportunities.

Responsibilities

• Develop, plan, and execute multi-channel marketing campaigns (CRM newsletters, email automation, social media, trade promotions) targeting travel agents and B2B partners
• Tailor strategies by market (US, CA, UK, ES, LATAM, AU), adapting execution to each market\'s growth stage, opportunities, and constraints
• Collaborate with cross-functional teams (Design, Copywriting, Branding, Sales) and external partners to ensure materials are aligned, on brand, delivered on time, and impactful
• Lead trade marketing actions including promotions, agent incentive programs, CRM communications, and partner outreach to strengthen agent engagement and sales performance
• Analyze and report on campaign performance, providing insights and actionable recommendations to enhance results
• Identify needs and opportunities, planning campaigns in advance and adjusting strategies to support evolving market dynamics and business priorities

Requirements

Benefits

Exoticca is an equal opportunity employer. Diversity and inclusiveness are our core values. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, disability, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected by law.

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