Product Marketing Specialist

About Gartner Digital Markets :

Gartner Digital Markets is a business unit within Gartner.Our mission is to help small businesses make the right technology decisions and find the tools they need to grow, optimize, and become more effective at what they do.The business comprises three leading brands—Capterra, Software Advice, and GetApp.For candidates interested in taking their next career step in the technology space, Gartner Digital Markets offers the fast pace and excitement of working for a startup, the stability and resources of a large, established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming.

What we’re looking for :

Gartner Digital Markets is looking for a Product Marketing Specialist to accelerate growth of our international online software marketplaces through world-class go to market strategies. This role will drive end to end go to market and product marketing execution for Gartner Digital Markets.

Why you’ll want to come to work :

Go-to-Market Strategy & Messaging

Support and evolve go-to-market (GTM) messaging and positioning frameworks, translating complex, technical, and product features into clear, compelling, and differentiated value propositions and stories that resonate with our clients.

Develop and execute integrated sales and marketing campaigns by leveraging data-driven closed / won analyses, ongoing competitive intelligence, and customer insights to identify and articulate key differentiators, keeping our narrative fresh.

Test, measure, and optimize product messaging and positioning through A / B testing, market research, customer interviews, and feedback loops.

Product Launches & Enablement

Support product launches end-to-end : develop launch strategies, build cross-functional go-to-market plans, create enablement materials, and orchestrate alignment across Product, Sales, Marketing, and Customer Success to ensure successful launches and sustained momentum.

Develop and execute strategies to support channel and campaign marketing launches, leveraging digital channels, content marketing, and partner ecosystems to drive awareness and demand.

Customer & Market Insights

Act as the voice of the customer—championing user needs, pain points, and feedback to inform product strategy, roadmap, and feature prioritization. Partner closely with Product, UX, and Customer Success teams to validate new product hypotheses and design scalable GTM motions.

Stay ahead of industry trends, emerging technologies, and best practices in product marketing, bringing innovative ideas and approaches to the team.

Growth, Adoption & Performance

Accelerate pipeline growth and drive product adoption, upsell, and expansion by collaborating with Product, Sales, and Account Management teams, leveraging lifecycle marketing, in-product messaging, and targeted campaigns to maximize customer engagement and value realization

What you’ll bring to the team :

Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.

5+ years of relevant experience in product marketing, ideally at a leading B2B technology company, SaaS provider, or online marketplace.

Demonstrated expertise in translating technical concepts into customer-centric messaging, with a strong portfolio of successful product launches and campaigns.

Strong analytical skills with experience in market research, competitive analysis, and using data to drive decisions and measure impact.

Excellent written and verbal communication skills, with the ability to distill complex information into clear, actionable recommendations for both technical and non-technical audiences, including executives.

Creative problem-solving skills and a growth mindset—able to diagnose challenges, break them down into actionable components, and drive toward innovative solutions.

Highly organized with strong attention to detail and the ability to manage multiple projects simultaneously in a fast-paced environment.

Experience with digital marketing, content creation, copywriting, and / or public speaking is highly valued.

Collaborative, cross-functional team player with a passion for building relationships and driving alignment across diverse stakeholders.

Ability to prioritize effectively, adapt quickly to changing priorities, and thrive in a dynamic, high-growth environment.

Don’t meet every single requirement? We encourage you to apply anyway. You might just be the right candidate for this, or other roles.

What you’ll find :

Limitless growth and learning opportunities.

A collaborative and positive culture - join a diverse team of professionals that are as smart and driven as you.

A chance to make an impact - your work will contribute directly to our strategy.

Enjoy the flexibility of working from home and the energy of collaborating with peers in our dynamic offices.

New offices close to Glòries and the beach in the fantastic, “innovation and tech” 22@ district of sunny Barcelona.

Fresh fruit, snacks, selection of teas, fair trade organic coffee.

What you’ll receive :

Competitive compensation.

23 days annual holiday and an additional day off for your birthday.

Private Medical and Dental Care.

Life and Disability Insurance.

Public Transport Subsidy.

Ticket Restaurant Card.

Childcare Vouchers (Ticket Guarderia).

IncentiFit - annual reimbursement for health-and-wellness-related activities.

Pension Scheme.

Tuition Reimbursement.

Employee Stock Purchase Plan.

Employee Assistance Program.

Gartner Gives Charity Match.

Relocation Assistance - a specialist to help you with all the appointments and paperwork.

And much more!

What we are :

Action Oriented - You have what it takes to deliver measurable results, fast. We encourage and guide the vision, roadmap to success and the action it takes to make it happen.

Intellectually Curious - You love learning and are excited by the potential teaching opportunities within your role. You bring respectful, radical candor to your work, with a mindset of desiring ongoing professional and personal development.

Collaborative - You believe in the one team, shared mission philosophy. You are open to giving and receiving feedback and understand the value of working together to accomplish more than could be accomplished alone.

PLEASE NOTE :

• Applications must be submitted in English.
• A valid EU visa / passport is required for this position.

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Who are we?

At Gartner, Inc. (NYSE : IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.

Since our founding in 1979, we’ve grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.

What makes Gartner a great place to work?

Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.

We hire remarkable people who collaborate and win as a team. Together, our singular, unifying goal is to deliver results for our clients.

Our teams are inclusive and composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations.

We invest in great leaders who bring out the best in you and the company, enabling us to multiply our impact and results. This is why, year after year, we are recognized worldwide as a great place to work.

What do we offer?

Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.

In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.

Ready to grow your career with Gartner? Join us.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at or by sending an email to.

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