Junior Product Specialist

Job Summary

Defines and implements strategies addressed to market requirements for the product menu. Performs product management of a dedicated product line. Prepares a marketing support program for a specific product, product line, or product area. Coordinates it implementation with technical service, logistics, contracting services, distribution partners and sales organization. Provides marketing assistance to field personnel and customers.

Key Accountabilities

• Prepare the launch of new products : market research, positioning, competition, publications, value proposition ...
• Know in an updated way, the actions of the competition.
• Provide the commercial network with the necessary arguments to adequately counter objections from competitors and customers based on VS_&_SS
• Prepare the necessary marketing material : brochures, catalogs, etc ...
• Prepare product information necessary for each case, such as product registrations, technical data sheets, safety files, inserts ...
• Prepare and participate in Work-Shops, Congresses, Scientific Sessions and other events.
• Encourage the evaluation of products to generate scientific articles.
• Participate in the preparation of the contests, writing the technical part. In collaboration with Sales Application Specialist
• Keep all the data in the computer system (SAP) up to date to guarantee the reliability of the zGP,
• keep TEAMS database updated, as well as the Company's website.
• Work with Logistics to manage all types of product incidents : back orders, stock dimension, purchase equipment forecast, etc...
• Maintain contact with those represented in matters relating to technical issues, incidents, product information. He / She holds regular follow-up meetings and attends meetings and courses of Distributors.
• Maintain a fluid relationship with the different KOL and support the commercial network in the visits that require it.
• Train the different members of the commercial network (AM's, GA's, KAM's and SAS's).
• Where there is no Product Specialist, assume its responsibilities.
• Comply with Werfen Code of Ethics

Networking / Key relationships

Minimum Knowledge & Experience required for the position :

o Specific training in Marketing

o Language :

Spanish and English fluent

Portuguese desirable

Skills & Capabilities :

PRODUCT AND MARKET KNOWLEDGE

He / She worries about being permanently updated in terms of product knowledge and market.

He / She shows enthusiasm and passion for the products of its Business Line, spreading to the commercial network the desire to know better the products and solutions that we offer.

Great knowledge of the market and competition share this information with the commercial network to enhance communication between the different partners that the Company has with the Customer.

COMMUNICATION

listens and gets clarifications, participates constructively in meetings demonstrates skills for public presentations.

ETHICS

inspires the trustof others. Works with integrity and ethics, defends the values of the organization.

RELIABILITY

Do the tasks on time ornotify the appropriate person with an alternative plan.

WORKING CAPACITY

He / She is organized, clearly distinguishing the priorities always, seeking efficiency without sacrificing quality. He / She knows how to work under pressure.

ANTICIPATION

It has strategic vision and knowledge of the market that allows it to anticipate changes in the organization and / or product portfolio, facilitating that the Company is always in the best disposition to face the challenges of the market.

Travel requirements :

Up to 30% of time